Business news

Ulster Rugby and Biffa team-up on sustainability mission

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Ulster Rugby

28th Sep 2022

As part of the club’s commitment to reducing waste to landfill and protecting the environment, Ulster Rugby has today announced Biffa as its official waste management and recycling partner.

The latest partner to join the club’s growing portfolio has been announced as Biffa, the UK’s leading sustainable waste management business. Across the three-year deal, Ulster Rugby and Biffa will work together with supporters in-stadium, clubs across the province, and the local community with a common goal of helping communities protect the planet.

With the BKT United Rugby Championship 2022/23 campaign underway, supporters will already have been able to use multiple recycling bins around Kingspan Stadium on match nights. The contents of the units, which allow for segregation at source, are then further separated as the waste continues its journey to its end point.

Day-to-day waste at the stadium, including food and grass cuttings, will also be recycled through Biffa, with a calendar of outreach activity throughout the province with local clubs and their communities also planned as part of the partnership.

Ulster Rugby CEO, Jonny Petrie, said:

“We are all increasingly aware of the need to protect our environment by working and socialising in a more sustainable way.

“At Ulster Rugby, we want supporters to enjoy a great night out at Kingspan Stadium, which includes access to recycling points throughout their visit. This will allow for fans to directly contribute to our ‘zero to landfill’ policy that applies across the organisation, both at games and in our day-to-day activities.

“Our partnership with Biffa is already proving productive in our joint sustainability efforts, and we look forward to continuing to make a difference together in the years ahead.”

Kelly M Lock, Biffa Commercial Lead for I&C in Scotland and Northern Ireland, said:

“We are delighted to be partnering with Ulster Rugby as its official waste management and recycling partner.

“Sustainability is at the heart of what we do, helping businesses to increase recycling rates, putting materials back into the circular economy to be used over and over again.

“As part of the partnership, we are also thrilled to be investing into the local community, whilst educating around the sustainability issues we all face and how our individual and collective actions can aid wider society.”

In the last five years, Biffa has invested more than £54.5million in plastic recycling infrastructure with plans to quadruple its plastic recycling capacity by 2030.