Pure Fitout complete seventh store in €27m Three rollout

Posted By:
Pure Fitout

8th Dec 2021

Pure Fitout has successfully completed a rollout of new concept stores for Three. Our dedicated project team has now delivered its seventh new store at Cruises Street in Limerick.

The works required the full fitout of a range of new store types in shopping centre and high street locations across Ireland in Limerick, Dublin, Letterkenny and Kilkenny.

Three has invested €27 million to transform its customer offering and retail stores across Ireland with the aim of creating a new experience for its customer base that will “redefine the telecommunications sector”.

Ronan Higham, Managing Director, Pure Fitout said: “To be entrusted with a store rollout for Three is testament to the skills and expertise of our team. We worked closely with the project delivery team from Three and The Building Consultancy to carefully programme the fitout of each store, ensuring a smooth transition between the completion of one store to the start of the next. We are delighted with the high standard of each new store and we look forward to building on our relationship with Three.”

Three’s Chief Commercial Officer, Elaine Carey adds: “Our new stores will dramatically change consumer perceptions of retail, providing for the first time an offering that is curated to consumers personal tastes with expert advice at its core. To ensure the customer experience is seamless across online and in-store, Three’s retail experts will undertake extensive training to allow them to provide in-depth guidance to consumers.”

Hugh Holt, Director, The Building Consultancy concludes: “Pure Fitout has worked seamlessly with Three and The Building Consultancy to deliver seven new stores throughout Ireland this year. The Pure team have been professional to work with, nothing is too much of a problem and we look forward to continuing our working relationship into 2022 and beyond.”