Business news

Ballygowan Water and Energise Sport sign two-year partnership deal with Ulster Rugby

Posted By:
Ulster Rugby

29th Jan 2024

Ulster Rugby has today confirmed Ireland’s number one Irish Sports drink and natural mineral water brand, part of Britvic NI, as its Official Water & Hydration partner.

This deal will see Britvic NI continue to fuel both the Ulster Rugby Senior Men’s and Women’s squads at training sessions, and during games, in the coming seasons.

Ulster Senior Men’s players, Billy Burns, Stuart McCloskey and Dave Shanahan, took a break from training to help celebrate the new partnership at Kingspan Stadium, home to Ulster Rugby.

Ballygowan will be helping to ensure players have the optimal water intake to maintain a normal water balance during training and matches. Originating from rainfall drifting in from the Atlantic Ocean, which then falls on land close to Newcastle West in Limerick, it is filtered through mineral rich limestone over centuries and then it returns to the surface from a well, where it is bottled and enjoyed all over Ulster, and beyond.

Energise Sport, already a firm favourite with the Ulster Rugby team and supporters alike, as well as the grassroots level of the game, will play its part ensuring players have the optimal balance of water, carbohydrates, and electrolytes to hydrate faster for training and match endurance.

Jonny Burnett, Channel Controller of Britvic Ireland pictured at the recent training session, described Ulster Rugby as a superb partner for both Energise Sport and Ballygowan:

“We believe the power and passion of Ulster Rugby coupled with our great brands will continue the fantastic opportunity to connect with people all across Ulster and build future success together.”

Commenting on the partnership agreement, Jonny Petrie, CEO of Ulster Rugby, said:

“It’s great news that Britvic NI have decided to continue their partnership with Ulster Rugby, with both Ballygowan Water and Energise Sport already an important part of our club’s training and match-day routine.

“We are confident that, as our partner, the brand will benefit from increased visibility and awareness, with their products continuing to be enjoyed by players and supporters alike.”