Is your business prepared for the ‘new world’ sales environment? This technical sales series has been created to help participants take a fresh look at the selling process in the context of a new and unknown business backdrop.

Developed by NI Chamber and delivered online by Aidan McGrath at Acumensis, ‘Mastering the Sales Process’ is a set of 5 modules covering every stage in the sales process from developing an effective value proposition and lead generation to understanding your buyer and converting the sale.

‘Mastering the Sales Process’ will be delivered digitally through online presentations and pre reading.  Participants will also have access to a document and reports library and a reading list. The programme will be delivered in 5 short, sharp sessions (1.5 hours) weekly over a 5 week period to allow participants to understand the key concepts in a cost and time efficient manner.

Module 1, How Sales is Changing, will cover:

Selling in the Lockdown world

Why old-style selling doesn’t work

• Objection handling and Closing demystified

The core sales principle

• Put the customer first
• Compelling need <> credible solution <> perceived value

Articulating your Value Proposition

• Pain or Gain?

The difference between B2C and B2B sales

Choosing the right Sales Process

This is one of 5 modules in the Mastering the Sales Process programme.  Participants can choose to complete the full course or select individual modules. Discover more about the rest of the modules here.

For more information on this training contact catherine.crilly@northernirelandchamber.com