In this session, attendees will dive deep into the world of lead magnets with Tina Calder of Excalibur Press.

Discover the pivotal role lead magnets play in attracting and retaining customers, enhancing your marketing strategies, and ultimately fostering business growth.

Tina will share her invaluable insights and experiences, showcasing how to design, implement, and optimise lead magnets that resonate with your target audience and lead your business towards unprecedented success.

What you will learn info:In this webinar you will learn:

  • The fundamentals of lead magnets and their significance in modern marketing
  • Step-by-step guide to creating compelling lead magnets that capture attention
  • Strategies for integrating lead magnets into your overall marketing plan
  • Identifying the right type of lead magnet for your audience and objectives
  • Best practices for promoting your lead magnets to maximise engagement and conversions
  • Measuring the effectiveness of your lead magnets and adjusting your tactics accordingly
  • Exclusive insights into the tools and resources that can simplify the process
  • How to nurture leads obtained through lead magnets to foster lasting relationships
  • Plus, lots more tips and tricks to streamline your lead magnet strategy for optimal results

About Tina Calder

Excalibur Press founder and chief vision officer began her career in journalism where she became an award winning showbiz and business reporter with nearly three decades of a career behind her.

Throughout her journalistic career Tina was not only fascinated by the commercialisation of the media but was an editor and writer of columns and advertising supplements for a range of well known media including the Daily Mirror, Belfast Telegraph, Sunday Life, Sunday World, Sunday People, Sunday Mirror, News Letter, Derry Journal and many more.

Tina has also been an editor for trade publications such as the Licensed & Catering News, Retail Grocer, Shopping Centre Ireland, Taste of Ulster and more recently Specify Magazine.

During her 20 year journalism career Tina was also a publicist and PR specialist working predominantly with celebrities and the hospitality and tourism industry..

In her career Tina has also been a broadcast commentator for BBC Radio Ulster, BBCNI, U105, UTV, RTE, Citybeat, Cool FM, Downtown Radio and many more…She is currently a co-owner and broadcaster for Belfast 247 radio station and has been a contributor to NVTV for over 20 years.

In recent years after founding Excalibur Press, Tina has become an expert in sales conversion copywriting as well as a thought leadership, brand storytelling, content and marketing strategist, trainer and speaker. More recently Tina has specialised in supporting and training clients in using AI in their marketing and copywriting.

Having created a unique marketing and communications framework and new techniques for Excalibur Press, Tina specialises in helping businesses communicate their message to their target audience in the right manner, on the right platform, at the right time.

Using her experience and expertise Tina helps clients understand the importance of an effective publicity and communications management strategy that will maximise their profile, raise awareness and increase sales performance.

Tina uses her own unique and creative approach to stimulate innovative thinking and idea creation which goes beyond the traditional corporate constraints while keeping a focus on strategic objectives.

With clients spanning industries and sectors from hospitality & tourism, construction & engineering and health & beauty to third sector, public sector and business services, Tina prides herself in being able to apply her journalistic instincts, skills and research capabilities to deep dive into any industry.

Tina is also mum to Logan, has ADHD and still insists on having a pen and paper everywhere she goes.