The first in a series of Insights by The Formula, we want to explore the importance and value of a strong employer brand.


With over 35 years of expertise in the market, we look forward to giving business leaders and marketing and HR professionals, the building blocks to create a strong employer brand. The event will offer networking opportunities for HR decision-makers and showcase best practices for attraction, engagement and retention of talent. The event will also showcase the first NI Employee Insights Survey which reveals what employees really want from employers.


The event will be of interest to senior HR professionals in the Private Sector involved in attraction and retention strategies; Public Sector HR professionals interested in delivering value-for-money attraction and retention strategies; and SME Business Owners with hiring needs in the competitive NI candidate market.


Event Schedule

  • Guest Arrival from 8.45am, networking and breakfast
  • Address by Managing Director of The Formula – Emma Murray
  • NI Employee Insights Survey Highlights
  • Keynote Speaker Byran Adams
  • Panel Discussion, ‘Attraction and Retention Strategies – Best Practice’
  • Q&A
  • Closing Remarks 12.45pm


Keynote Speaker – Bryan Adams

Working with clients such as Apple, Nike, Peloton and Ford, Bryan is the international best-selling author of Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging. He is also a Harvard Business Review contributor, podcaster, a creative strategist, and a specialist speaker.


As an employer brand industry leader, Bryan’s book – Give & Get Employer Branding – redefines the concept of an employee value proposition (EVP). Instead of a sales pitch aimed at seducing candidates with sizzle, he highlights the value of exploring the cultural realities and expectations of a company. His creative, unconventional and often controversial methodologies are said to regularly change the way people think about employer branding and the EVP. His presentation style is energetic, passionate, thought provoking and interactive, so get ready to contribute and engage.


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