This slide/video-based webinar is presented by publicist, journalist and commentator Tina Calder.

As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for the last 28 years and has worked with a number of thought leaders over the years.

NOTE: Purchase of this webinar INCLUDES the recording being sent out following the session

In this session you will learn quick and easy tactics to create a social media content strategy and plan to get you taking action quickly this year.

Trainer Tina Calder will unveil the tools and secrets used by her company Excalibur Press to create social media content.

What you will learn:

 How to create a basic social media strategy

 How to turn that strategy into a plan of action

 How to plan, schedule and distribute that content

 What platforms you should consider and why

 What functions should you think about on each platform (eg, Hashtags, Stories etc…)

 Ways to brainstorm content

 Where to get ideas

 Types of content you can create

 A sample schedule plan you can follow

 Tools we use at Excalibur Press

 Why your social media should be part of your wider marketing campaign

 How to create content for every step on the customer journey

We’ve set aside an hour and a half for this overview webinar which will help you start thinking about what you need to do to set up your social media content strategy and plan for 2022. There will be an opportunity to ask questions throughout.

This webinar is aimed primarily at small businesses, single operators or marketing teams of 1 who want to focus their efforts.

About Tina

Northern Ireland’s Content Queen, Tina Calder is a journalist and commentator of 28 years, a publicist of 15 and a multi-platform media professional. The Belfast entrepreneur owns publicity management agency Excalibur Press based in the city’s Cathedral Quarter.

From travelling across the UK and Ireland as a showbiz reporter, publicist and tour manager to becoming an award winning business journalist, Tina uses her varied and colourful career experiences to deliver bespoke publicity and communications strategies.

Tina is also the founder and creator of The Content Club a blog which offers a wealth of resources, webinars and downloadables to help businesses with their marketing and communications.

To put it bluntly she’ll show you how to get stuff done!