NOTE: This LIVE session does NOT include a recording. Should you need a recording please purchase the additional recording ticket – thanks

This slide/demo/video-based webinar is presented by publicist, journalist and commentator Tina Calder.

As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for the last 28 years and has worked with a number of thought leaders over the years.

Press releases are still a key part of the communications arsenal.

Whether organisations send them to the media, stick them on their website, break them up into social media posts or use them to ensure a consistent message across the business, the press release is still very much alive and well.

Updated for 2024 with new material, in this session trainer Tina Calder will guide you step-by-step in writing an effective press release.

In this webinar you will learn:

  • What you need to know about working with the media
  • How to decide who you are going to send your PR release to
  • How to decide if your content is newsworthy and how to create your messaging
  • What assets you will need and how to create them
  • How you can distribute your content and who you will send it to
  • How to follow up with journalists and create effective relationships with the media
  • What supporting content you should create
  • The quickest way to create and develop your press release
  • Lots of top tips, tricks, techniques and secrets from behind the scenes at Excalibur Press

We’ve set aside an hour and a half for this overview webinar. There will also be an opportunity to ask questions throughout.

Journalist and Content Queen Tina will demystify the art of creating a great publicity campaign

About Tina

Northern Ireland’s Content Queen, Tina Calder is a journalist and commentator of 28 years, a publicist of 15 and a multi-platform media professional. The Belfast entrepreneur owns publicity management agency Excalibur Press based in the city’s Cathedral Quarter.

From travelling across the UK and Ireland as a showbiz reporter, publicist and tour manager to becoming an award winning business journalist, Tina uses her varied and colourful career experiences to deliver bespoke publicity and communications strategies.

To put it bluntly she’ll show you how to get stuff done!