NOTE: This LIVE session does NOT include a recording. Should you need a recording please purchase the additional recording ticket – thanks


This slide/demo/video-based webinar is presented by publicist, journalist and commentator Tina Calder.

As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for the last 28 years and has worked with a number of thought leaders over the years.

In this practical session attendees will be taken through the secrets of creating blog content for their business.

From how to get ideas and distribution of your blog to giving you practical templates for writing quick and easy content, trainer Tina Calder will reveal all the secrets her team at Excalibur Press use to create fantastic content for our clients.

What you will learn:

✔️ What you will learn:

✔️ What types of blogging you can do for your business

✔️ How to create quick and easy blog posts

✔️ What are the key ingredients to a successful blog

✔️ How to come up with ideas for your blog

✔️ What structure should you apply to your blogging

✔️ Language, rules and tone for your blog

✔️ How to write your blog

✔️ My favourite tools, tips and tricks that help with my blogging and content creation

✔️ How to create quick and easy content from your blog posts

✔️ Where to publish your blog

✔️ How to get your blog seen

✔️ How you can use ChatGPT to help you write your content


We’ve set aside an hour and a half for this overview webinar which will help you start thinking about what you need to do to start or supercharge your blogging and content marketing. There will be an opportunity to ask questions throughout.

This webinar is aimed primarily at small businesses, single operators or marketing teams of 1 who want to focus their efforts.


About Tina Calder

Northern Ireland’s Content Queen, Tina Calder is a journalist and commentator of 28 years, a publicist of 15 and a multi-platform media professional.

The Belfast entrepreneur owns publicity management agency Excalibur Press based in the city’s Cathedral Quarter.

From travelling across the UK and Ireland as a showbiz reporter, publicist and tour manager to becoming an award winning business journalist, Tina uses her varied and colourful career experiences to deliver bespoke publicity and communications strategies.

To put it bluntly she’ll show you how to get stuff done!