NOTE: This LIVE session does NOT include a recording. Should you need a recording please purchase the additional recording ticket – thanks

This slide/demo/video-based webinar is presented by publicist, journalist and commentator Tina Calder.

As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for the last 28 years and has worked with a number of thought leaders over the years.

In this session attendees will find out how creating an ebook for their business, brand or service can help increase customer lead generation as well as sales conversions.

We’ll look at how to plan, create and write an eBook quickly and effectively with minimal hassle.

What you will learn:

✔️ What is an ebook

✔️ Why your marketing strategy should contain ebooks

✔️ How to create a writing plan

✔️ Ways to fast forward the writing process

✔️ Types of ebooks

✔️ Things you need to consider before writing and planning your ebook

✔️ Ways to publish your ebook

✔️ How to use your ebook to create leads and drive sales

We’ve set aside an hour and a half for this overview webinar which will help you start thinking about how you can use ebooks to promote your business.

This webinar is aimed primarily at small businesses, single operators or marketing teams of 1 who want to focus their efforts.


About Tina Calder

Northern Ireland’s Content Queen, Tina Calder is a journalist and commentator of 28 years, a publicist of 15 and a multi-platform media professional.

The Belfast entrepreneur owns publicity management agency Excalibur Press based in the city’s Cathedral Quarter.

From travelling across the UK and Ireland as a showbiz reporter, publicist and tour manager to becoming an award winning business journalist, Tina uses her varied and colourful career experiences to deliver bespoke publicity and communications strategies.

To put it bluntly she’ll show you how to get stuff done!