NOTE: This LIVE session does NOT include a recording. Should you need a recording please purchase the additional recording ticket – thanks


This slide/demo/video-based webinar is presented by publicist, journalist and commentator Tina Calder.

As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for the last 28 years and has worked with a number of thought leaders over the years.

In this session attendees will learn everything from how to audit, analyse and reshape their course content to formatting their new online course.

Trainer Tina Calder will show you how to create a plan for your new online course and give you tips and tricks on how to promote it and what marketing assets you need along the way.


What you will learn:

✔️ How to audit and analyse your current course content

✔️ How to reshape that content for an online course

✔️ Formatting your new online course

✔️ How to create a content plan for your course

✔️ Tactics, tips and tricks to promote it

✔️ How to create a quick and easy marketing funnel

✔️ What marketing assets you will need


We’ll also delve a little into:

✔️ Managing your expectations

✔️ What technology or software you might need

✔️ Creating timelines for your course


We’ve set aside an hour and a half for this overview webinar which will help you start thinking about how to take your face to face training and effectively turn it into an online course.

This webinar is aimed primarily at small businesses, single operators or marketing teams of 1 who want to focus their efforts.


About Tina Calder

Northern Ireland’s Content Queen, Tina Calder is a journalist and commentator of 28 years, a publicist of 15 and a multi-platform media professional.

The Belfast entrepreneur owns publicity management agency Excalibur Press based in the city’s Cathedral Quarter.

From travelling across the UK and Ireland as a showbiz reporter, publicist and tour manager to becoming an award winning business journalist, Tina uses her varied and colourful career experiences to deliver bespoke publicity and communications strategies.

To put it bluntly she’ll show you how to get stuff done!