Upskilling to Mind her own Business and Yours

Posted By:
South Eastern Regional College (SERC)

17th Jan 2023

They say if you want something done you should ask a busy person and that seems to be exactly the case for Davina Gordon, founder and director of Naissance Marketing, the Bangor-based digital marketing consultancy, who is keen to allay myths about social media management.

Davina (42) a graduate of Ulster University, recently completed the Women in Leadership programme. Funded through Ards and North Down Borough Council and delivered by South Eastern Regional College’s (SERC) Business Services team online over 6 weeks.

Commenting on her experience of the programme Davina said, “The Women in Leadership programme has been a win-win for me. Running your own business is not a nine to five job, so thankfully, the course structure aimed to minimise disruption to day-to-day business and home commitments, whilst giving me the opportunity to progress my business in a role that that will help drive our local economy.”

She added, “My business is a digital marketing consultancy which involves everything from social media management, paid social and Google ads, email marketing, copywriting to mentoring. I find the main challenge is a general lack of understanding of the amount of work that social media management entails.   It is no longer something that can be tagged on to the end of another role, but an important element of the marketing mix that needs attention from a professional.   I love helping people and brands grow online through my expertise as well as working to help my clients get the recognition and success that they deserve.”

She continued, “As part of the Women in Leadership programme, I was delighted to gain from five hours one-to-one mentoring (face to face and online) – to address my business and individual needs and challenges.”

As well as upskilling herself, networking opportunities at the College introduced Davina to the pool of talent where she was able to recruit an intern, a graduate from the business degree programme.

Davina concluded. “I would encourage any women living and working in the area to avail of this upskilling opportunity.”

Female business owners of small or micro enterprises, employees and entrepreneurs within the Ards and North Down Council area are invited to boost their skills, for a second intake, for the Women in Leadership programme, starting on Monday 23 January from 9.30am-1:00pm.  Fully funded through Ards and North Down Borough Council and delivered by SERC, the programme will be delivered online over 6 weeks.  Participants must be a resident or working in the Ards and North Down Borough Council area. Application does not guarantee a place on the programme.  Participation on the Level 5 CMI qualification is subject to eligibility criteria.   To apply contact claremcmanus@serc.ac.uk

Visit www.serc.ac.uk to unlock your future #BetterOffAtSERC.