SuperValu & Centra invests £5.6m in everyday value

Posted By: Musgrave Retail Partners NI

7th Mar 2022

In response to the increased cost of living, a leading retail group has put a £5.6m figure price tag on its commitment to providing value for money to its customers.

The Musgrave Group, through convenience and grocery brands, SuperValu and Centra, will invest £5.6m in value throughout 2022, in a bid to help shoppers manage additional strains on household budgets.

Inflation is currently at its highest level in almost 30 years while energy costs are predicted to increase by over 20% this year. Data and insights specialists Kantar have also reported that grocery prices rose 3.8% in the first four weeks of 2022*.

Offering shoppers great value on everyday products is a key focus for the retailers. With over 400 own brand products at SuperValu and more than 300 at Centra – which are up to 33% cheaper than the better-known brands – shoppers are also benefiting from promotions on over 200 items at both SuperValu and Centra every week.

In addition, both SuperValu and Centra’s Fab Four deals will heavily discount four big brands every three weeks, delivering market-beating prices to shoppers.

Desi Derby, Marketing Director for SuperValu and Centra said:

“Our stores are at the heart of the communities we serve, so we understand the pressures shoppers are facing with the increased cost of living. Our commitment is to offer the best value in convenience, whether that’s through weekly promotions on the big brands, an extensive own brand alternative – up to 33% cheaper than the better-known brands – or market-beating prices on our Fab Four.

“This latest announcement on value brings our total investment this year in our store network and value to £16.8m. Alongside an annual spend of £160m on local food and drink, this demonstrates a substantial commitment to our stores, communities and shoppers, because local really matters to us.”

The current special offers and Fab Four deals will be in place until 19 March when a new set of deals will launch and run until 9 April.