Fathom has been acquired by Low&Behold, a UK and Ireland–wide agency comprising a team of 65 people and offering a variety of digital and communications services including marketing and strategy, UX and web development, creative, paid, earned and owned digital media, PR, events and internal communications. Clients will include Pets at Home, Just Eat, Which?, Yodel, SLG Beauty, Alliance Pharmaceuticals, Haynes, Three and AIB Bank.
Fathom joins web development agency Upbeat Productions, brand agency Bugler Smith, social agency JC Social and marketing agency Liquorice under the Low&Behold umbrella, to broaden the services it offers, and to provide UX and service design specialisms to clients across the wider Low&Behold portfolio.
The agency will be led by CEO Darren Low, who commented: “It’s fantastic to finally be able to reveal the new business and officially welcome staff from all the agencies to Low&Behold.
“I’ve long believed there’s a way to bring the best of niche independent expert agencies and the strength and stability of the larger holding company model together, forming a highly capable, agile agency model that can wrap the right expert arms around any client.
“Low&Behold has this and I’m confident we can execute any brief in a workmanlike manner, but with the engaged and invested service delivery that is in the DNA of all the agencies we have acquired.
Commenting on the acquisition, Fathom founder, Gareth Dunlop said: “We have worked in the experience design industry since 2011 and join the Low&Behold business to broaden the services we can offer our own clients, and provide UX and service design specialisms to other clients within Low&Behold.
“Current Fathom customers will be looked after by the same exceptional Fathom team, and the user-centred design principles baked into the Fathom DNA will influence the digital design processes for clients across the increased Low&Behold portfolio.
“As well as allowing Fathom to better serve its current customers, the acquisition offers opportunities for increasing business throughout UK and Ireland.”