ScaleX™ Insider, New Episde: Don’t Start a Business, Start a Crusade: Lessons from BrewDog’s James Watt

Posted By:
Simple Scaling

21st Feb 2024

In the latest episode of the ScaleX™ Insider Podcast features a truly thought-provoking conversation with James Watt, the co-founder and CEO of BrewDog, a global craft beer phenomenon. This episode goes beyond hops and malts, delving into the core principles that have driven BrewDog’s success and the valuable lessons learned along the way.

James shares his insights on mastering time, emphasising the value of passion and tenacity over qualifications in team building. He advocates for a ‘punk’ ethos in business, challenging the status quo to foster innovation. Discussing BrewDog’s journey, he underscores resilience in overcoming challenges and the crucial role of a purpose-driven brand. James also highlights the significance of embracing neurodiversity, consistent effort, and transforming workplace culture for sustained success.

And perhaps the most impactful takeaway was Watt’s powerful quote: “Don’t start a business, start a crusade.” This statement challenges us to approach business with passion, purpose, and a desire to create positive change, far exceeding mere profit generation.

Listen to the full episode now and gain valuable insights from James Watt’s journey.

Available on all major podcasting Platforms. Watch immediately here: https://www.youtube.com/watch?v=Wej1PYPUsJs