Paddy Murney Appointed Retail Sales Director for Musgrave Northern Ireland

Posted By:
Musgrave Retail Partners NI

27th Oct 2021

Leading convenience retailer and wholesale supplier Musgrave NI, which owns the SuperValu, Centra, MACE, Musgrave MarketPlace and Drinks Inc brands, has announced the appointment of Paddy Murney as new Retail Sales Director.

Paddy joins Musgrave NI from Unilever where he was Channel Director, responsible for the delivery of the sales plan for the Grocery channel across all divisions. Prior to Unilever, he worked as a Sales Director with Coca-Cola HBC across the island of Ireland.

Welcoming the appointment, Trevor Magill, Managing Director of Musgrave NI said –

“Our ambitious plans to redefine convenience within our network of stores are well underway, including a programme of store refurbishments and reinvigoration of our brand offerings.

“We are delighted that Paddy will be leading the development of new commercial opportunities across Musgrave NI and optimising sales and profitability of our retail brands, building on the already strong relationships we have with our retail partners.  Paddy will also be focused on the aggressive growth of our brands through competitor conversions and strategic acquisitions.”

As Retail Sales Director, Paddy Murney will oversee the development of the retail partnership model across Northern Ireland. Speaking today he said:

“As a company, our aim is to grow good, sustainable businesses for our retailers, our customers, our suppliers and ultimately Musgrave.  I am delighted to join such a long-established family business and award-winning team.  I am looking forward to bringing my extensive sales and brand experience to the business, driving forward the existing strong partnerships with our SuperValu and Centra retailers, while identifying new commercial opportunities which will drive profitability of the brands.”