United Wines Brand Manager Gemma Herdman drops the puck to start the match between Belfast Giants and Coventry Glaze at the SSE Arena in Belfast. Leading drinks brand Heineken® hosted an exclusive event for VIPS and licensed trade customers in the Heineken® Green Room where guests were treated to complimentary drinks and snacks as they watched the Giants beat Coventry 5-2 in a thrilling game. 2024 marks the 10th anniversary of Heineken®’s long-standing partnership with The SSE Arena, which includes the serving of leading brands such as Heineken®, Heineken®0.0, Birra Moretti and Orchard Thieves at bars within Northern Ireland’s leading concert and entertainment venue.
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