Tourism Ireland was delighted to bring approximately 150 top international tourism buyers to Northern Ireland for Meet the Buyer 2024 in Belfast this week – including 25 companies joining for the first time. This is an important event in the industry calendar and a great opportunity for our local tourism partners to connect with international tour operators who bring valuable tourists to Northern Ireland.
Ahead of Meet the Buyer, the visiting tour operators took part in five different themed familiarisation trips covering the length and breadth of Northern Ireland. From well-known top attractions to new experiences and hidden gems, the groups received a warm welcome from our local industry businesses – from horse riding on Downhill beach to whiskey tasting on the Giant’s Causeway, culture tours in Armagh and Newry, and experiencing life on a working sheep farm in Maghera. The participants were invited by Tourism Ireland, in conjunction with our partners in Tourism Northern Ireland.
