Business news

Elevator creates new PR division

Posted By:
Elevator Promotional Marketing Ltd

9th Jan 2024

Belfast-based promotions and marketing agency, Elevator, has experienced a period of growth over the last number of years culminating in the decision to open a new PR division, adding a strategic service to its current offering.

Elevator’s PR division is a crucial step in creating a full-service agency, explained Managing Director, Sara Callanan.

“We already offer our clients intelligent marketing solutions, effective promotional support, in-house designer, copy writing, event management, videography, shopper marketing, experiential campaigns, on-pack promotions and social media management. I have been thinking about the next step in our evolution for some time now and PR felt like a natural fit.”

Sara Callanan, who is celebrating Elevator’s 30th year in business in 2024, explained why she felt the time was right to grow the business.

Sara said: “We have been working with some of our clients for many years, including Translink, Irwin’s, Tayto, Dale Farm and Boost Drinks delivering award-winning campaigns and promotions across the island of Ireland and the UK. Over the years, several clients have asked us to recommend a PR company to carry out various projects for them, so I knew there was a need.

“The promotional, experiential marketing and social media side of the business has been steadily growing so I looked at other areas of potential growth and PR was at the top of the list.”

With any successful business, it’s more than just about the expertise of the people who work there, continued Sara.

“The search started in 2023 to find the right person to head up the PR division. Michael McCrory’s experience, passion for what he does, and importantly his ambition to grow the business aligned with my own vision so I was delighted when he accepted the role”, concluded Sara.

Michael McCrory, who himself is celebrating his 25th year in PR in 2024, is excited about the potential of Elevator PR.

Michael said: “I was already aware of Elevator’s work so when Sara presented me with this opportunity, I couldn’t pass it up. The promotions and marketing business she has built up over the last 30 years speaks for itself. My hope is to emulate that success with the PR side of the business.”

Clients already availing of Elevator’s PR service include Boost Drinks, The Fitzwilliam Hotel and Hafner’s Sausages, to name a few, but the story is much bigger than that, explained Michael.

“It’s fair to say that I have hit the ground running, working with some nationally recognised brands and I have picked up quite a few projects from companies like GM Marketing, Parfums de Marly and Tayto, who like the flexibility of dialing up PR as they need it. I’ve completed various campaigns in the Republic of Ireland, something I want to do more of, including a project with Kearns Sausages involving Brendan O’Carroll, aka Mrs Brown’s Boys creator, so it’s been a dream start for Elevator PR.

“The approach we take to effective PR solutions is simple – collaborative thinking, open communication with clients, as often or as little as they prefer, dedication to getting results and having fun along the way.

“I have some personal goals that I’d like to achieve in 2024 including more success with my current client base and growing the list of reputable businesses that I work with. I’d like to create jobs and employ more PR professionals who are as passionate about delivering memorable campaigns as I am”, concluded Michael.


To find out more about Elevator visit or call 07426555928.