“This project is part funded by Invest Northern Ireland and the European Regional Development Fund under the Investment for Growth & Jobs Northern Ireland (2014-2020) Programme.”

ProfileTree has concluded the Digi-Growth Programme in partnership with Lisburn and Castlereagh City Council and Invest NI. The programme has been a huge success, helping 340 local businesses enhance their digital marketing capabilities and grow their e-commerce business.

What did the Digi-Growth Programme do?

The programme was initially funded in order to support local businesses in improving their digital skills and adapting to the world of digital marketing. 

In partnership with Lisburn and Castlereagh City Council and Invest NI, businesses were able to put themselves forward for the scheme and were awarded hours based on a business diagnostic. 

This allowed ProfileTree to deliver tailored support for their business, providing bespoke services that would specifically enhance the areas that the business needed to focus on for growth.

Who is ProfileTree? 

ProfileTree is a NI based web design and digital marketing agency. They are industry experts in driving sales online and facilitating growth in the e-commerce sphere. 

As an award-winning content marketing agency, ProfileTree has a range of digital marketing tactics at its disposal, specialising in sleek web design and creating engaging digital content. 

They are equipped to support businesses in reaching the audiences that matter through a well-developed and data-driven digital marketing strategy. 

How did Businesses in the Digi-Growth Programme receive digital marketing support? 

340 Lisburn and Castlereagh businesses received bespoke support that would enhance their digital marketing skill set and capabilities, allowing them to grow their online engagement, improve their digital performance and compete alongside competitors. 

The specific areas that clients received support with include: 

Web Design 

Many clients required a complete revival or enhancement of their current website. As a leading web design agency, ProfileTree was able to improve the website performance, user experience and functionality.

This allowed businesses to carve out their own digital space with their website as the cornerstone of their online presence. ProfileTree assisted businesses in the branding of their website, creating a sleek website that would attract visitors, keep them engaged and encourage them to stay on their website pages for longer. 

Another major focus of providing website design support was to facilitate e-commerce functionality. This was essential in allowing businesses to increase sales and generate profits through a website that promotes their products/services, making it easier for a web visitor to transition into a purchasing customer. 

SEO

SEO stands for Search Engine Optimisation and it’s the process of getting your business seen in search engine results when users search for something that is related to your business.

ProfileTree was able to improve the ranking of many clients involved in the Digi-Growth Programme, allowing them to be seen by their target audiences and improve their organic marketing methods. This was achieved by integrating SEO practices within website content, blog posts, video scripts and more.

However, ProfileTree were adamant to improve the skill set of their mentoring clients, so instead of just writing SEO content for them, they actually held training sessions so that businesses could learn how to create SEO content after the programme concluded. This is a promising result and has enabled local businesses to maintain their online presence. 

Video Creation

Many clients of the Digi-Growth Programme required digital content that would promote their business and engage with their target audiences. ProfileTree were able to lend a hand in creating bespoke video content that was impactful and able to reach audiences in a captivating way. 

The video marketing team at ProfileTree created unique visual stories that showcased the benefits and unique selling points of each mentoring client. This meant that businesses were able to use the content long after the programme ended, and have a high-quality video that encapsulated their brand.

Social Media Marketing

Social media marketing now occupies an enormous space in digital marketing and it has taken businesses some time to get to grips with making the best use of it.

ProfileTree were able to support clients in navigating this arena of digital marketing, showing them how to analyse their current performance, access analytics and decide on which paid advertising methods to invest in for social media marketing. 

The impact this had on local businesses was huge, they left the Digi-Growth Programme feeling confident in their ability to develop a content calendar, grow their social media channels and invest their time and efforts into the right channel for business growth. 

The Digi-Growth Conference: exploring the impact that it had on businesses and their digital marketing success

23rd March 2023

Following the success of the Digi-Growth Programme, a Digi-Growth Digital Conference has been organised in order to explore the impact that it had on local Lisburn and Castlereagh businesses. 

This conference invites industry leaders and digital marketing experts as event speakers, to discuss the upcoming trends and strategies for achieving digital success in 2023. 

Whether you have been previously involved in the Digi-Growth Programme, or are interested in exploring the arena of digital marketing, you are invited to join and gain valuable insights from the leading marketing professionals. 

Who will be speaking at the Digi-Growth Conference? 

ProfileTree will be there in order to speak about the previous clients that they have provided digital support for. They will also explore their vision of digital marketing in the future, discussing controversial trends such as Artificial Intelligence and the ever-changing landscapes of SEO algorithms and social media channels. 

VAVA Influence, a NI-based influencer marketing agency, has also been invited to speak at the Digi-Growth Digital Conference. They will dive into the world of TikTok, one of the fastest-growing social media channels at the moment, and explore the relatively new concept of influencer marketing.

VAVA Influence has been instrumental in pushing this digital marketing method forward, becoming the founder of NI’s first TikTok House. They will speak on their success in connecting businesses with relevant influences to promote their business, expand their reach and improve brand awareness.

If you would like to book tickets for the upcoming Digi-Growth Digital Conference, you can book tickets here.