Connoisseurs, influencers and distributors from the drinks industry joined the Belfast Distillery Company team at The Dark Horse, in Commercial Court Belfast, to launch their newest blend, McConnell’s Irish Whisky Sherry Cask Finish.
Lucky guests were treated to the first pour of the latest spirit from Belfast Distillery Company, while the brand was also reintroduced to the City.
Described as their ‘new expression’, the McConnell’s Sherry Cask Finish has been aged for five years and matured in first fill select Bourbon barrels, then finished in the finest Oloroso Sherry Casks which bring out rich aromas of dried figs, dark chocolate and lingering spice. The spirit is bottled at 46% ABV, non-chill filtered, and presented in a new eye-catching design.
Speaking from the launch, John Kelly, Chief Executive at Belfast Distillery Company said:
“Today is an exciting milestone in the McConnell’s Irish Whisky journey, as we bring our latest product to market. The whisky and sherry symbiosis is long established and we are very confident the new McConnell’s Sherry Cask Finish will prove extremely popular with our customers at home and abroad.”
“There is a proud whisky distilling history and heritage in this city. This new addition to our portfolio will support the rapid growth of McConnell’s and Belfast Distillery Company as we continue our pursuit to bring distilling back to Belfast.”
The McConnell’s Irish Whisky brand was re-launched two years ago and has already achieved significant success since then, with distribution deals in place across Europe, North America and as far afield as Australia. McConnell’s Irish Whisky has won several awards, including a Gold Medal at The San Francisco Spirits Awards and a Master Award at the Drinks Business and Spirits Business Spring Tasting, and has quickly become one of the top Irish Whisky brands in the US market.
McConnell’s Irish Whisky Sherry Cask Finish is on sale now and available to purchase locally in Northern Irelands finest independent off sales, bars and restaurants, as well as McConnell’s key global markets.
For more information on McConnell’s Irish Whisky visit www.mcconnellsirishwhisky.com.