When it comes to marketing your business, product or service most small businesses will depend on digital channels such as their website, social media and other platforms such as Google My Business.
According to Social Media Examiner 96% of small businesses say they use social media in their marketing strategy whilst HubSpot reveals 48% of companies in general will leverage blogging in their content marketing strategy.
In order to truly maximise the opportunities available online to market and promote your business it’s important to have a robust digital and content marketing strategy and plan.
According to Google 59% of shoppers say they’ll research a product before making an in-store or online purchase.
Belfast based multi-disciplinary marketing and communications agency Excalibur Press has launched a new webinar training series aimed at helping businesses create a social media content strategy and improve their blogging and content marketing as well as giving top tips and tricks to creating effective communications for promoting your product online.
Delivered by trainer and content strategist Tina Calder, the sessions will run every Friday over the next four weeks. They will include How To Supercharge Your Blogging & Content Marketing (January 28), Set Up Your Social Media Content Strategy & Plan (February 4), Creating Killer Comms & Content To Sell Your Product Online (February 11) and Everything You Need To know To Create Your Brand Story (February 18).
Speaking of the sessions Tina said: “Micro, small and medium businesses more than ever before need support and assistance with their marketing.
“For many of those businesses that spend is a luxury and often the first to go when things get tough.
“There’s no question the last few years have taken their toll on business owners and the fight to survive and thrive has become a crowded space.”
Tina explained the 90 minute sessions are specifically designed to “offer business owners practical and actionable support that will help them streamline, maximise and optimise their marketing activity.”
She added: “Throughout the sessions I will be revealing all the tools, systems and processes we use at Excalibur Press to create good quality content and marketing tactics for our clients as well as lift the lid on the secrets other professionals don’t want you to know.
“These sessions will help businesses reduce their stress levels when it comes to creating a social media content strategy, improving their blogging and content marketing as well as creating effective communications for promoting their product online and honing their marketing messages and brand story.
To book on to How To Supercharge Your Blogging & Content Marketing (January 28), Set Up Your Social Media Content Strategy & Plan (February 4), Creating Killer Comms & Content To Sell Your Product Online (February 11) or Everything You Need To know To Create Your Brand Story (February 18) go to excaliburpress.co.uk/2022-training-webinar-series
How To Supercharge Your Blogging & Content Marketing (January 28)
In this practical session attendees will be taken through the secrets of creating blog content for their business.
From how to get ideas and distribution of your blog to giving you practical templates for writing quick and easy content, trainer Tina Calder will reveal all the secrets her team at Excalibur Press use to create fantastic content for our clients.
To book click HERE
Set Up Your Social Media Content Strategy & Plan (February 4)
In this session you will learn quick and easy tactics to create a social media content strategy and plan to get you taking action quickly this year.
Trainer Tina Calder will unveil the tools and secrets used by her company Excalibur Press to create social media content as well as tell you everything you need to know to prepare you and your social media for 2022.
To book click HERE
Creating Killer Comms & Content To Sell Your Product Online (February 11)
In this session attendees will learn how to craft the perfect product description, create engaging titles and how to write the perfect call to action.
Tina will show you how by following a few simple rules you can communicate better with your customers and encourage sales conversions more frequently.
To book click HERE
Everything You Need To know To Create Your Brand Story (February 18)
In this session attendees will find out the importance of developing your brand story no matter what size of your business or industry.
You will learn each of the elements of creating a brand story and what they need to consider to develop one that will resonate with customers and prospects alike.
To book click HERE
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