*FREE WEBINAR* Creating An Awesome PR Campaign For Your Product Or Service

Event Description

NOTE: This LIVE session does NOT include a recording. Should you need a recording please purchase the additional recording ticket – thanks

This slide/demo/video-based webinar is presented by publicist, journalist and commentator Tina Calder.

As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for the last 28 years and has worked with a number of thought leaders over the years.

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In this session attendees will learn what it takes to raise awareness of your product, brand or service with an effective PR and publicity plan.

We will delve into exactly what the team at Excalibur Press does for clients who purchase a full publicity package from us and reveal all our behind the scenes tactics, tools and tricks.

In this webinar you will learn:

• What you practically need to consider for an effective publicity plan
• How to do each element on our PR and publicity checklist
• What you need to know about working with stakeholders
• How to decide who you are going to send your PR release to
• How to decide if your content is newsworthy and how to create your messaging
• What assets you will need and how to create them
• How you can distribute your content and who you will send it to
• How to follow up with journalists and create effective relationships with the media
• What supporting content you should create
• The quickest way to create and develop your press release
• What tools you might need to create great content for the press
• Lots of top tips, tricks, techniques and secrets from behind the scenes at Excalibur Press

We’ve set aside an hour and a half for this overview webinar which will help you supercharge and focus your press and publicity campaign today. There will also be an opportunity to ask questions throughout.

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Journalist and Content Queen Tina will demystify the art of creating a great publicity campaign

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About Tina Calder

Excalibur Press founder and chief vision officer began her career in journalism where she became an award winning showbiz and business reporter with nearly three decades of a career behind her.

Throughout her journalistic career Tina was not only fascinated by the commercialisation of the media but was an editor and writer of columns and advertising supplements for a range of well known media including the Daily Mirror, Belfast Telegraph, Sunday Life, Sunday World, Sunday People, Sunday Mirror, News Letter, Derry Journal and many more.

Tina has also been an editor for trade publications such as the Licensed & Catering News, Retail Grocer, Shopping Centre Ireland, Taste of Ulster and more recently Specify Magazine.

During her 20 year journalism career Tina was also a publicist and PR specialist working predominantly with celebrities and the hospitality and tourism industry..

In her career Tina has also been a broadcast commentator for BBC Radio Ulster, BBCNI, U105, UTV, RTE, Citybeat, Cool FM, Downtown Radio and many more…She is currently a co-owner and broadcaster for Belfast 247 radio station and has been a contributor to NVTV for over 20 years.

In recent years after founding Excalibur Press, Tina has become an expert in sales conversion copywriting as well as a thought leadership, brand storytelling, content and marketing strategist, trainer and speaker. More recently Tina has specialised in supporting and training clients in using AI in their marketing and copywriting.

Having created a unique marketing and communications framework and new techniques for Excalibur Press, Tina specialises in helping businesses communicate their message to their target audience in the right manner, on the right platform, at the right time.

Using her experience and expertise Tina helps clients understand the importance of an effective publicity and communications management strategy that will maximise their profile, raise awareness and increase sales performance.

Tina uses her own unique and creative approach to stimulate innovative thinking and idea creation which goes beyond the traditional corporate constraints while keeping a focus on strategic objectives.

With clients spanning industries and sectors from hospitality & tourism, construction & engineering and health & beauty to third sector, public sector and business services, Tina prides herself in being able to apply her journalistic instincts, skills and research capabilities to deep dive into any industry.

Tina is also mum to Logan, has ADHD and still insists on having a pen and paper everywhere she goes.

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