Developed by NI Chamber and delivered online by Aidan McGrath at Acumensis, this programme will help sales people to develop their own communication style and perfect the process of influencing, managing and closing the sale.

This programme will be delivered digitally through online presentations and a combination of pre reading, videos, individual and group exercises, workshops, polls and quizzes. Participants will also have access to a reading list and document library.

Module 1 will cover:

Selling in the ‘lockdown’ world

• Inbound marketing: New roles and functions

• Challenges and solutions

Why old-style selling doesn’t work

• Objection handling and Closing demystified

The core sales principle

• Put the customer first

• Compelling need <> credible solution <> perceived value

Preparation

• Your Elevator Pitch

• Your Value Proposition

• Pain or Gain?

• Building your credibility assets

Complex Sale vs the Simple Sale

• Selling to companies’ vs individuals

This is one of six modules in the Professional Sales Programme. Participants can choose to complete the full course or select individual modules. Discover more about the rest of the modules here.

For more information on this training contact catherine.crilly@northernirelandchamber.com