September 29, 2020
International Collaborative Forum – Branding & Marketing
Sponsor: A&L Goodbody, Grant Thornton & Queen's University Belfast
Join NI Chamber and International Champions, A&L Goodbody, Grant Thornton and Queen’s University, at the upcoming International Collaborative Forum on Tuesday 29 September.
This online forum will focus on the importance of branding and marketing in a company’s international growth journey. Company speakers sharing their story include Kestrel Foods Limited and Ardmore.
Bronagh Clarke, Marketing Director at Kestrel Foods, will share how the company has marketed its Forest Feast and Acti-Snack snack brands across multiple international territories. With 24 years of consistent growth, Kestrel Foods has a strong presence in the UK and Ireland, as well as exporting to 24 countries including Russia, Hong Kong, Norway, Denmark & UAE.
Attendees will hear from marketing and branding experts Ardmore. Managing Director Mark Irwin will provide technical insights into how to effectively manage your brand to achieve international growth. He will be joined by John Harris, CEO of Worldwide Partners, a global network of owner-led, marketing services agencies.
NI Chamber’s International Champions A&L Goodbody, Grant Thornton and Queen’s University will also be on hand to share their expertise in international business growth.
Bronagh Clarke, Marketing Director, Kestrel Foods
A dynamic marketeer, Bronagh has over 15 years’ experience across senior marketing, category & sales roles in Kerry Foods, McDonalds, Tesco & Sainsburys. She has a wealth of strategic marketing knowledge and expertise with an impressive track record of building strong brands and commercial growth by combining insight and creative edge with sharp business acumen. Bronagh is responsible for the strategic direction of the marketing and sales departments and the development of the Forest Feast and Acti-Snack brands in domestic and international markets.
Mark Irwin, Managing Director, Ardmore
Mark Irwin is Managing Director at leading integrated marketing communications agency Ardmore, which is currently ranked 26th place by The Drum Top 100 for Independent Agencies in the UK. Since 2015, Mark has been responsible for the development of an agency culture designed to drive local, national and international growth. The agency is on a mission to help great clients positively impact and improve the lives of their audiences. Clients include Translink, Stena Line, Lidl, Dale Farm, Phoenix Natural Gas, Progressive Building Society, Blockchains LLC, and Croatia Tourism.
John Harris, President and CEO of Worldwide Partners
John Harris is President and CEO of Worldwide Partners, Inc. (WPI), one of the largest and fastest-growing networks of owner-led, independent advertising and marketing communications agencies in the world. WPI is comprised of 70 agencies located in more than 40 countries across Asia, Africa, Europe, Latin America, the Middle East and North America. WPI agencies have served global brands including Heineken, Lufthansa, Mitsubishi, 3M and Procter & Gamble, and represent £3.8 billion in annual media billings.
To register your interest in attending contact Catriona Henry: firstname.lastname@example.org
Please read NI Chamber’s booking terms and conditions before registering your place.
Please note places at this event are limited and may be restricted to one person per company. Priority will be given to export focused NI Chamber members that would clearly benefit from the shared learning.