Harnessing Innovation to Boost Sales – Winning Business with BOI

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NI Chamber and Bank of Ireland invite Business and Sales Leaders to learn how other companies are successfully approaching innovation to consolidate customer relationships and identify new sales opportunities for their business.
This event will host business speakers from Smurfit Kappa and Hunter Apparel Solutions as well as an expert speaker from Ulster University Business School to provide further insights into how businesses approach innovation to drive sales and gain a competitive edge.

Smurfit Kappa, a FTSE 100 company, will share how they leverage their global network to provide innovative solutions to their local customer base in NI and ROI and drive a value proposition.

Hunter Apparel will delve into how they focus on a customer led approach by augmenting cutting edge technology with clever design, to provide smarter solutions and enhanced value to their customer base.

Ulster University Business School will take a practical perspective on the company presentations, share best practice on the key themes emerging and focus on how to drive sales value through innovation.

At this event attendees will learn:
• The importance of innovation in building and enhancing customer relationships
• The advantages of developing innovative partnerships with supply chains
• How to adopt emerging technologies and processes to enhance customer experience and loyalty