The Professional Sales Programme

Is your business prepared for the ‘new world’ sales environment? This technical sales series has been created to help participants take a fresh look at the selling process in the context of a new and unknown business backdrop.

Developed by NI Chamber and delivered online by Aidan McGrath at Acumensis, this programme will help sales people to develop their own communication style and perfect the process of influencing, managing and closing the sale.

The Professional Sales Programme will be delivered digitally through online presentations and a combination of pre reading, videos, individual and group exercises, workshops, polls and quizzes. Participants will also have access to a reading list and document library.

Module 1: A new approach to selling
Putting the customer first, the value proposition and perfecting your elevator pitch

Module 2: Consultative selling
Developing your customer persona, prospecting and lead generation in the ‘new world’

Module 3: Developing a compelling proposition
‘Making that call’ and getting your message across effectively, as well as honing presentation skills

Module 4: Influencing the sale
Understanding if there is a real opportunity and how we can win, along with tools that will help control the conversation effectively

Module 5: Understanding the buyer
Understanding the different types of buyers, how to manage the sales funnel and close the sale

Module 6: Strategic selling
Consider the Challenger Sale, developing strategic partnerships and inventing your customer’s future world

Delivered over 6 half days, the dates for this online course are:

• Module 1: Wednesday 20 May
• Module 2: Wednesday 3 June
• Module 3: Wednesday 17 June
• Module 4: Wednesday 1 July
• Module 5: Wednesday 29 July
• Module 6: Wednesday 12 August

Participants can choose to complete the full course or select individual modules

Member cost: £250 per module / £1,200 for 6 modules

Non-Member cost: £300 per module / £1,500 for 6 modules

To register your interest in the course or individual modules, please contact Catherine.crilly@northernirelandchamber.com