Opinion

When is a Sale Complete ?

Posted By:
Celinear

24th Sep 2025

A sale isn’t complete when you ship the product or deliver the service – it’s complete when you are paid for it.
Cashflow is the lifeblood of any organisation. It’s about more than just making sales – it’s ensuring those sales translate into profit and cash.
A key deliverable for business is minimising the time between when a product ships and being paid for same – Its Debtor Days
A business with 38 Debtor Days is under far less pressure than a business with 88 Debtor Days
Guidelines
• Implement robust sales invoicing
• Seek payment in advance
• Offer flexible payment options
• Set tight credit limits for customers
• Set clear payment terms
• Monitor receivables diligently
• Maintain proactive communication with clients
Proactive Debtor management not only accelerates cashflow but also strengthens client relationships based on trust and reliability.

Successful business isn’t just about making sales figures; it’s about effectively managing your financial resources from start to finish.