Tourism Ireland is joined by six tourism companies from Northern Ireland this week at IFTM Top Resa – one of the leading travel and tourism shows in France.
France is one of the island of Ireland’s top four inbound tourism markets, so IFTM provides a key platform for Tourism Ireland and its partners to shine a spotlight on Northern Ireland and strengthen valuable relationships with key French tour operators, travel agents, business events decision-makers and media contacts.
The three-day event typically attracts around 30,000 visitors. Around 675 commercial meetings will be conducted on the Tourism Ireland stand this week, securing valuable business from France for 2026 and beyond.