Tourism Ireland has unveiled its new global campaign ‘Ireland Unrushed’, encouraging visitors to enjoy journeying around Northern Ireland and the island of Ireland this summer and beyond. Based on the insight that 80% of overseas visitors who choose non-sun holidays are seeking a sense of exploration on their trips, the new campaign showcases enjoyable journeys, highlighting experiences in nature and in local communities.
The Causeway Coast features in one of a series of videos highlighting breathtaking landscapes and ‘slow tourism’ activities – all reminding viewers that ‘You may find, when you slow down, you feel more’ – and featuring an atmospheric track called ‘Worlds Above Us’ by Irish musician Lōwli. Click here to view the video for the Causeway Coast.
The ‘Ireland Unrushed’ campaign is running on leading video platforms, social and digital channels in GB, the United States, Canada, Germany, France, Spain, Italy and the Netherlands, as well as in other key tourism markets around the world. It is live across the month of June and will reach an estimated 70 million people. In early testing, the videos achieved over 90% persuasion scores, a measure of their ability to drive a change in consumer consideration for Northern Ireland and the island of Ireland.
Tourism Ireland is working closely with tourism operators across Northern Ireland by sharing some of the amazing slow tourism initiatives on offer, which give visitors a chance to slow down and enjoy more enriching travel – leaving lasting memories.
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