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Todd Insurance and AWARE NI Forge Partnership to Champion Mental Health and Raise £20,000

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6th Sep 2023

Todd Insurance, a well-established family-run independent insurance provider, is delighted to announce its strategic partnership with AWARE NI, a leading mental health charity dedicated to promoting positive mental health across Northern Ireland. This exciting collaboration reflects Todd Insurance’s 90th anniversary celebrations and its sincere desire to give back to the community that has steadfastly supported them for nine decades.

In a joint effort to drive mental health awareness, resources, and community engagement, Todd Insurance and AWARE NI are joining forces to create a more compassionate and supportive environment for mental well-being. This partnership comes at a crucial juncture when conversations about mental health have gained significant momentum.

“At Todd Insurance, we view our 90th year as a remarkable milestone, and we wanted to mark it by contributing meaningfully to the community,” shared Mathew Todd, Managing Director at Todd Insurance. “Choosing a charity partner was a meticulous process, and AWARE NI stood out for its exceptional work in the mental health domain. The alignment of our values and goals with AWARE NI’s mission is truly inspiring.”

The journey to this collaboration began with an open call to charities to express interest in partnership. Amidst an overwhelming response from over 40 organizations, Todd Insurance staff members participated in reviewing applications and voting. Mental health quickly emerged as a collective priority, reflecting the team’s genuine commitment to supporting well-being. AWARE NI’s impactful initiatives and dedication to mental health advocacy resonated deeply, solidifying the partnership.

“Our goal is to raise £20,000 for AWARE NI through a range of staff-driven fundraising efforts,” continued. “Commencing this September, our team will embark on a ’90 KM for 90 Years’ challenge, aiming to collectively walk 90 kilometres while raising £90 each. We firmly believe that this fundraiser not only helps us contribute to a vital cause but also underscores the importance of physical activity for mental well-being.”

Natasha MacKay, AWARE NI’s Corporate Partnership Officer, expressed enthusiasm about the potential impact of this partnership. “Collaborating with Todd Insurance amplifies our mission to encourage open discussions about mental health and provide much-needed support to those affected. Together, we are committed to making a lasting difference and reaching more individuals in need.”

As Todd Insurance and AWARE NI embark on this partnership journey, the synergy between their values and vision promises a significant stride forward in promoting mental health awareness, understanding, and support across Northern Ireland.