The McKeever Hotel Group has made two strategic appointments to its senior leadership team to support the company’s accelerated growth trajectory and expanding operational scale.
8th Apr 2026
Catherine Ashman has been appointed to the newly created role of Head of Marketing & Sales and will be responsible for driving brand performance, demand generation and revenue growth across McKeever’s seven-strong hotel portfolio. She will provide strategic and operational leadership across Marketing and Sales, ensuring an aligned approach to brand, marketing investment, sales performance and commercial outcomes.
With over 10 years’ experience in strategic marketing, Catherine has worked globally with brands including Rolex, Estee Lauder Companies, Coca Cola and Tom Ford.
A graduate in Communications, Advertising and Marketing from the Ulster University Catherine also gained a wealth of experience with marketing agencies across NI, Dublin, England and Sydney.
As a passionate advocate of staff development, Catherine is actively involved as a coach and mentor in the ‘McKeever Academy’ – an in-house junior management training program, developed by the McKeever family.
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