Espresso We Care is back.
Coffee beans are at the ready in SuperValu, Centra and Mace stores across Northern Ireland, as the retail brands call on coffee loving customers to buy a coffee and Espresso they care in a fundraising campaign for Action Cancer and Northern Ireland Chest Heart and Stroke.
The initiative will run from this Thursday (3rd October) until Sunday (6th October). 50p from the sale of every Frank and Honest Coffee in participating SuperValu, Centra and Mace stores, will go straight to the brands’ charity partners to help them continue to provide their life-saving and support services.
This is the fourth time the ‘Espresso We Care’ fundraising campaign will take place, with last year’s initiative raising almost £26,000, bringing the overall total raised to an incredible £68,000 thanks to caring coffee drinking customers.
These funds go directly to help keep Action Cancer’s mobile clinic the Big Bus on the road, bringing its breast screening service, health checks and skin cancer detection clinic to communities across Northern Ireland, and enable Northern Ireland Chest Heart & Stroke to continue to deliver care services and health promotion programmes to thousands of people living with, or at risk of developing chest, heart, and stroke conditions.
Director of Marketing at Musgrave NI, which owns the retail brands, Desi Derby, said:
“Supporting local is very important to Musgrave and our SuperValu, Centra and Mace stores, and we are very proud of our long-term partnerships with these local charities. We’re delighted to run this fundraising campaign again for the fourth time and hope our caring customers will pick up a coffee when they’re in-store and help us raise funds for two very worthwhile causes.”
Starting at £2.70 for a Frank and Honest coffee, 50p from the sale of each coffee will be donated to the charities over the four-day period.
Read more here https://www.musgravegroup.com/coffee-lovers-espresso-you-care/