Business news

Shortcross Irish Whiskey and poitín proving a big hit in the US

Posted By:
Invest Northern Ireland (NI)

30th Jan 2023

Rademon Estate Distillery, based outside Downpatrick has secured a distribution agreement in the US with Preiss Imports for its Irish Whiskey Bonding Company Blended Irish Whiskey; Shortcross Irish Whiskey and its Shortcross Poitín.

The Distillery launched its new Rye & Malt Irish Whiskey in April 2022. Preiss Imports has a distribution network across the US which will see the products go into hotels, bars and restaurants in California, New York, New Jersey, Nevada and South Carolina.

Speaking about the success of its new products, David Boyd-Armstrong, Co-Founder and Head Distiller at Rademon Estate Distillery said: “We’ve recently added two new products to our portfolio. Our new Shortcross Whiskey is amongst the first Irish Whiskey’s to be wholly distilled and released by a new Irish Whiskey distillery in Northern Ireland since the 1920’s and we’re delighted that it is already growing in popularity. Once the spirit of rural Ireland, Poitín has made a remarkable comeback over the last 20 years which is why we created our very own using 100 per cent Irish cereals.

“We already have a firm foothold in the US for our award winning Shortcross Gin and we’re utilising this inmarket knowledge to grow our share of the US Irish whiskey and poitín markets. Since launching, we’ve been blown away by the interest we’ve received for both products in countries around the world. Not only are our bottles currently making their way to the US, but we’ve also secured our first entry into the Netherlands with bottles set to be on shelves and online in the first quarter of this year.”

Rademon Estate Distillery, based outside Downpatrick has secured a distribution agreement in the US with Preiss Imports for its Irish Whiskey Bonding Company Blended Irish Whiskey; Shortcross Irish Whiskey and its Shortcross Poitín.

The Distillery launched its new Rye & Malt Irish Whiskey in April 2022. Preiss Imports has a distribution network across the US which will see the products go into hotels, bars and restaurants in California, New York, New Jersey, Nevada and South Carolina.

Speaking about the success of its new products, David Boyd-Armstrong, Co-Founder and Head Distiller at Rademon Estate Distillery said: “We’ve recently added two new products to our portfolio. Our new Shortcross Whiskey is amongst the first Irish Whiskey’s to be wholly distilled and released by a new Irish Whiskey distillery in Northern Ireland since the 1920’s and we’re delighted that it is already growing in popularity. Once the spirit of rural Ireland, Poitín has made a remarkable comeback over the last 20 years which is why we created our very own using 100 per cent Irish cereals.

“We already have a firm foothold in the US for our award winning Shortcross Gin and we’re utilising this inmarket knowledge to grow our share of the US Irish whiskey and poitín markets. Since launching, we’ve been blown away by the interest we’ve received for both products in countries around the world. Not only are our bottles currently making their way to the US, but we’ve also secured our first entry into the Netherlands with bottles set to be on shelves and online in the first quarter of this year.”