NI-owned electricity provider joins Rural Support group for third anniversary celebration
Share Energy has reaffirmed its commitment to supporting the wellbeing of Northern Ireland’s farming community following a visit to the Ballymacbrennan Plough On Group as it marked its third anniversary.
The Northern Ireland-owned electricity provider joined members of the Rural Support-formed group at a special celebration at the Old Ballymacbrennan School House, near Saintfield, recognising the vital role the initiative plays in reducing rural isolation among older male farmers. Share Energy has supported the group since last Christmas.
The anniversary gathering brought members together for cake, conversation and a guest speaker from the Ulster Scots Agency, who talked about the language’s heritage. The event also celebrated three years of friendship, community and support, while highlighting the positive impact the group has had on the lives of those involved.
The Ballymacbrennan Plough On Group is one of 17 Plough On groups operating across NI through support from the farm support charity Rural Support. The initiative is designed to tackle rural isolation and support the mental and physical wellbeing of older male farmers through regular social events, educational workshops and group outings.
Established in February 2023, the Ballymacbrennan group has grown significantly since its first meeting, which was attended by 11 men, to almost 30 members today. Over the past three years, members have taken part in a range of activities including visits to Cherryvalley Farm, the Agri-Food and Biosciences Institute (AFBI) in Hillsborough and Drayne’s Farm, as well as enjoying guest speakers and regular social meetups.
Speaking after the visit, Share Energy Community Champion Ailbhe McCusker said: “Spending time with the Ballymacbrennan Plough On Group was a real privilege. It was clear to see the genuine connection and support the group offers its members, and how important that is for farmers who may otherwise experience loneliness or isolation.
“Members told me how much they value the opportunity to catch up with old friends, meet new people, hear from guest speakers and enjoy days out with others who understand farming life. It’s clear this group provides not only companionship, but real emotional support and a strong sense of belonging.”
The Ballymacbrennan group meets every month, alternating between guest speakers at the schoolhouse and day trips to places of interest chosen by members.
However, the future of the wider Plough On project is uncertain, with current funding due to end in June. Rural Support is now exploring alternative sponsorship options and is encouraging support from organisations and individuals who recognise the importance of the service to the NI farming community.
Ailbhe added: “At Share Energy, we are proud to support Rural Support and the incredible work it does in farming communities across Northern Ireland. Initiatives like Plough On make a genuine difference to people’s lives, and we are keen to explore ways we can continue to support the group in the future.”
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