Business news

Reach continues to lead the market according to new NI TGI data release.

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Reach

17th Sep 2024

Reach PLC, owner of Belfast Live and the Daily Mirror, has held its position as the number one Publisher in Northern Ireland, according to new TGI data released by Kantar Media. The data, unveiled at an exclusive PANI event at Custom House Square in Belfast on Tuesday, confirms Reach’s dominance across both digital and print platforms.

Belfast Live, part of Reach’s digital portfolio, continues to be recognised as the largest commercial news site in Northern Ireland. According to the latest TGI data release, Belfast Live continues to be a crucial news source for readers across the region, leading the digital news landscape. Additionally, Reach’s Daily Mirror remains the most widely read newspaper, further cementing its position as a trusted name in local news.

Reach has outperformed other local publishers, achieving unrivalled dominance in Northern Ireland’s media market. Almost 600,000 readers* across Northern Ireland engage with Reach’s platforms every week, significantly outpacing the competition.

Commenting on the latest TGI data release, Alistair Bushe, Editor of Daily Mirror NI said: “These results are a testament to the hard work and dedication of our editorial teams across Northern Ireland. From print to digital, we remain committed to providing the most comprehensive and reliable news coverage for our readers. The fact that we continue to reach more people than any other publisher reflects our role as the go-to source for trusted news across Northern Ireland”.

Sheena McStravick, Editor of Belfast Live, added: “We’re thrilled to continue to be recognised as the leading commercial news platform in Northern Ireland. Our team at Belfast Live is dedicated to delivering engaging breaking news and features that reflect the issues, events, and stories that matter most to our readers. Our focus at Belfast Live has always been to serve all communities in Northern Ireland, so it’s incredibly rewarding to know that we are the top destination for so many people seeking news and information across the country”.

As Reach continues to invest in both digital innovation and trusted print journalism, it is clear that its audience leadership in Northern Ireland remains firmly entrenched.

*Based on data from 4 of the largest commercial news publisher brands for Northern Ireland: Belfast Live, Belfast Telegraph, Belfast News Letter, Irish News (within the last 7 days)

Northern Ireland TGI-2024 (Oct23-Apr24)-© Kantar