Business news

NI Water Proudly Becomes a JAM Friendly Organisation

Posted By:
Northern Ireland Water

6th Sep 2023

NI Water is delighted to announce the introduction of the JAM (Just a Minute) Card across the entire organisation. The JAM card allows anyone with a hidden disability or communication barriers to discreetly ask for ‘Just A Minute’ of patience when they need it.

The achievement of the JAM card accreditation demonstrates NI Water’s ongoing commitment to its customers and its priority to advance equality, diversity and inclusion across the award-winning organisation.

The JAM Card© was created by NOW Group, a social enterprise that supports people with learning difficulties and autism into jobs with a future.


Chief Executive for NI Water Sara Venning, said: “Customers are at the forefront of our business and so we are delighted to take part in this fantastic initiative from NOW Group, which helps to make our society more inclusive. As a customer focussed organisation we are fully committed to ensuring that every customer, regardless of their individual needs, feel at ease throughout any interactions with NI Water staff”

“We are delighted to have achieved such high levels of engagement and support from across NI Water for this initiative, with approximately 1300 NI Water employees having completed the bespoke training programme to date – that accounts for almost 90 per cent of our workforce.

“The training has helped to ensure that our staff are empowered to provide the highest standard of customer care to any customer who requires understanding and additional support.”

Maeve Monaghan, Chief Executive of NOW Group, added: “We are so pleased that NI Water has partnered with NOW Group to become JAM Card friendly and recognise the value of investing in training their staff to provide great customer service for people with both visible and hidden disabilities. 

Since launching the JAM Card initiative in 2012, the scheme has been a resounding success with more than 2,500 organisations across the region participating in the training programme. It may be ‘Just A Minute’ but that extra time and understanding can really support and comfort those with communications barriers, helping to give them equal access to the services they need every day.