Musgrave NI is delighted to share that its Frank and Honest Espresso We Care initiative across SuperValu, Centra and Mace stores in Northern Ireland, has raised a staggering £28,628 for its charity partners Action Cancer and Northern Ireland Chest Heart and Stroke. This brings the total raised for charity since the initiative first launched in 2021, to an incredible £97,000!
The 2024 campaign kicked off after International Coffee Day and ran for four days from Thursday 3rd October until Sunday 6th October. For each Frank and Honest coffee sold, Musgrave and its independent retail partners donated 50p to the charities.
The funds raised will go towards keeping Action Cancer’s mobile detection unit the Big Bus on the road, helping save lives though prevention, detection, and support, and help Northern Ireland Chest Heart and Stroke deliver care services and health promotion programmes, to thousands living with, or at risk of developing chest, heart, and stroke conditions.