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McDONALD’S DELIVERS CAMPAIGN TO CLEAN UP 30 NI PARKS IN 30 DAYS

Posted By:
Consello

7th Aug 2025

McDonald’s and its Franchisees in Northern Ireland have successfully completed a major litter campaign aimed at tackling litter in parks, on paths and along roadsides in towns and cities across the province.

Now in its fifth year, the ‘30 Parks in 30 Days’ campaign saw McDonald’s employees undertake more than 30 local litter clean-ups in parks and nature areas throughout the 30 days of June.

Led by the eight local franchisees across McDonald’s estate of 35 restaurants in Northern Ireland, the efforts was supported by a wide range of  local community groups, elected representatives, volunteer groups and football clubs.

McDonald’s Franchisee Paddy Cusack commented: “At McDonald’s, we take our environmental responsibilities extremely seriously. We very much share our customers’ disappointment and frustration at seeing litter discarded carelessly in parks, on paths and by the sides of roads.

“Whilst our employees regularly undertake voluntary litter clean-ups in these areas, this collaborative ’30 Parks in 30 Days’ campaign between our restaurants and local communities reinforces our strong commitment to tackling litter in Northern Ireland.”

Mr Cusack also said the campaign adds further to “a wide range of litter initiatives” rolled out by McDonald’s on a daily basis.

“Across the UK and Ireland, our employees cover a total of 5,000 miles each week picking up all waste, be it our own packaging or that of other retailers,” he added. “This is further enhanced through proactive partnerships with local community groups and sports clubs to keep our area clean and litter free by carrying out regular litter picks.”

The ’30 Parks and 30 Days’ campaign saw a huge amount of support this year from local elected represenatives from across Northern Ireland, including Danny Donnelly MLA, Councillor Martin McKeever, Kellie Armstrong MLA and Councillor Paul Dunlop. It also received stong buy-in from local community groups and grassroots sports clubs, such as Hillsborough Boys FC, Damolly Youth FC, Disability Action NI and Eco Rangers NI.