‘Lucky for some’ as Morrow Communications named ‘PR Consultancy of the Year’ picking up 13 Awards at CIPR Awards

Posted By:
Morrow Communications

18th Oct 2023

Morrow Communications, the Holywood headquartered creative communications consultancy, was recognised as ‘PR Consultancy of the Year’ at the recent CIPR Northern Ireland PRide Awards ceremony, dubbed ‘the nation’s annual public relations showpiece’, held at The Merchant Hotel, Belfast.

In total, Morrows picked up 13 awards from 13 shortlisted entries (10 Gold awards and 3 Silver awards) in recognition of their client work over the last year. Their golds included two each for their Translink ‘Play it Safe NI’ campaign (Best Public Sector campaign and Best Use of Content) promoting responsible behaviours when using public transport, and for their ‘Your Home with AIB’ mortgage campaign (Best Consumer campaign and Best Event). The PR firm’s ongoing work with AIB on their mortgage products also picked up gold for Best Long-term campaign. The gold awards kept rolling in for the Morrows team as they also picked up Best Corporate and Business Communications campaign for its important Asda Income Tracker project. The company also pocketed Best Travel, Leisure and Tourism campaign for Translink’s Little Explorers, Best Low Budget campaign for its #JustBrewIT campaign for Barista Bar and Best Environmental Communications campaign for the Ballylumford Power 2X project.

The company topped the evening off by securing the much-coveted ‘PR Consultancy of the Year’ title, with the panel praising them for being a “clearly well-run business, with an emphasis on personal development” with “results that speak for themselves.”

Speaking about the achievements Kieran Donnelly, Managing Director, Morrow Communications said; “Being shortlisted for 13 awards on Friday 13th turned out to be a dream night rather than a nightmare and to know that these awards have been independently judged by our peers across the UK is hugely satisfying. We are lucky to have an amazingly talented and hard-working team, as well as fabulous clients who trust us to support their communication efforts. It is truly a team effort and to top it all off with the ‘PR Consultancy of the Year’ title once more is testimony to that strong collaborative approach we enjoy with our clients.

“The quality of work on display across all the other winners and entrants clearly shows that the communication industry in Northern Ireland remains in very good health and continues to play a strategically important role in helping organisations deliver impactful communications.”

Morrow Communications represents some of Ireland and the UK’s leading brands and organisations including AIB, ASDA, Dale Farm, Department for Economy, Fujitsu, InterTradeIreland, Indaver, Invest NI, Moy Park, Mutual Energy, NIFDA, Translink and Trouw Nutrition.