Lough Erne Resort Wins Digital Marketing Campaign of the Year at LCN Awards 2026
24th Jun 2026
Lough Erne Resort has been named the winner of Digital Marketing Campaign of the Year at the Licensed & Catering News (LCN) Awards 2026, one of Northern Ireland’s leading hospitality industry events. The achievement marks the second consecutive year that the Resort has secured this prestigious accolade.
The Resort received the award at a glittering gala ceremony held at the Europa Hotel in Belfast, where more than 500 guests gathered to celebrate excellence across Northern Ireland’s hotels, restaurants, pubs, cafés, caterers and tourism providers.
Sponsored by Ireland’s Wedding Journal, the Digital Marketing Campaign of the Year category recognised businesses that embraced digital media in an innovative and effective way to reach their audience. Lough Erne Resort was honoured for its hugely successful “Surprise & Delight” festive campaign, which featured a Christmas carpool karaoke series led by the Resort’s Brand Ambassador, country music star Nathan Carter.
Inspired by the popular carpool karaoke format, the feel-good video series saw Nathan joined by a host of well-known personalities for festive sing-alongs while travelling around Lough Erne Resort’s private 600-acre peninsula in the heart of the Fermanagh Lakelands.
The line-up included singer-songwriter Malachi Cush, former The Voice star and Eurovision contestant Brooke Scullion, award-winning beauty influencer Emma Kearney, makeup artist, influencer and podcaster Olivia McVeigh, and Ireland’s queen of country music, Philomena Begley.
The campaign captured the joy and magic of Christmas at Lough Erne Resort and achieved exceptional engagement across the Resort’s social media channels, surpassing 2 million organic views and driving visits to their website, Christmas gift voucher sales and general sales and occupancy.
Commenting on the win, Jonathan Gallagher, Director of Marketing at Lough Erne Resort, said:
“It’s been fantastic to see the festive fun resonate so strongly, while also offering a more personal glimpse into these much-loved personalities. We’re absolutely delighted that the campaign has now been recognised by the LCN Awards as Digital Marketing Campaign of the Year.”
Judges praised the campaign for setting “a new benchmark for social media”, highlighting its ability to combine high-impact creative entertainment with measurable commercial results.
Their comments noted that the campaign “flawlessly transitioned from high-impact creative entertainment to cold, hard commercial ROI”, generating significant organic reach while using full-funnel tracking and retargeting to convert digital engagement into increased voucher sales and a major uplift in January revenue.
They added that the campaign demonstrated how digital marketing can act as “a precision revenue engine rather than a creative vanity project”, establishing it as “the gold standard for hospitality marketing”.
The LCN Awards, now in their 18th year, are regarded as one of the biggest nights in Northern Ireland’s hospitality calendar. Independently judged by SpotCheck NI, the awards reward excellence, recognise achievement, celebrate entrepreneurial spirit and help raise industry standards across the sector.
The full Christmas carpool karaoke series can be viewed across Lough Erne Resort’s Instagram and Facebook channels.
