Kelly’s EUROSPAR, a key part of the Kelly’s Group, is a supermarket chain based in Mid Ulster, Northern Ireland. The group operates 12 supermarkets and has built a reputation for maintaining strong family values and fostering positive relationships with customers, staff, local communities, and suppliers.
Lauryn Kelly-Tallon, the Store Manager at Kelly’s EUROSPAR in Maghera, exemplifies this ethos by overseeing various initiatives, including recent rebranding efforts and store refurbishments. A significant partner in these efforts has been Henderson Print, a trusted supplier for their printing needs.
Lauryn Kelly-Tallon has recently organised the rebranding of the Kelly’s store back in February of this year. More recently, the store is undergoing refurbishment and will be using Henderson Print as a main supplier to help bring an eye-catching and modern feel to it. Lauryn Kelly-Tallon went on to say, “We always want to give back to the local community and local suppliers; especially that of Henderson Print”.
Challenges that brought Kelly’s to Henderson Print
Retail is a dynamic sector with constant changes driven by promotions, seasonal shifts, and community events. For Kelly’s EUROSPAR, the challenge lay in managing both in-store and street advertising to attract and retain customers.
The need for timely and high-quality printing solutions was paramount, particularly for their production kitchens and bakeries. Lauryn Kelly-Tallon highlighted the difficulty of finding a printing company that could keep up with the demands of retail. Henderson Print stood out due to its user-friendly processes, prompt communication, and quick turnaround times.
Whether through their online platform, emails, or phone calls, Henderson Print consistently provided both an efficient and reliable service.
Quality and Customer Service
The quality of Henderson Print’s products is highly regarded by Kelly’s EUROSPAR. Lauryn Kelly-Tallon emphasised the durability and long-lasting nature of their products. For instance, pull-up EUROSPAR banners purchased a decade ago are still in use today, demonstrating the robustness of Henderson Print’s offerings. Overbags exposed to harsh weather conditions have also proven resilient. This longevity adds significant value to the business by allowing the reuse of promotional materials across multiple campaigns, thereby optimising cost efficiency.
Going above and beyond
Henderson Print’s commitment to customer service is exemplified by their actions during Kelly’s EUROSPAR’s brand relaunch. Lauryn Kelly-Tallon recounted an instance where last-minute branded shelf-edge stripping was needed, “Ken from Henderson Print personally delivered the products to ensure they were ready for launch day. This level of dedication and personal touch sets Henderson Print apart and aligns with Kelly’s EUROSPAR’s customer-facing ethos”.
Timely Delivery
Henderson Print consistently meets and often exceeds delivery expectations. Lauryn Kelly-Tallon noted, “The efficiency with which orders are processed and delivered. For example, an
order of 35 dump bins arrived well before the anticipated delivery date, significantly enhancing the store’s presentation”.
Future Relationship
Lauryn Kelly-Tallon sees a bright partnership ahead, “Kelly’s EUROSPAR values its longstanding relationship with Henderson Print and looks forward to continued collaboration. The consistent quality, excellent customer service, and reliable sales support provided by Henderson Print ensure that they will remain a key partner in the future”.
Conclusion
The partnership between Kelly’s EUROSPAR and Henderson Print exemplifies a successful collaboration in the retail sector. Henderson Print’s high-quality, durable products and efficient service have greatly supported Kelly’s EUROSPAR’s branding and customer engagement efforts. This article highlights how reliable printing solutions and exceptional customer service can drive business value and operational efficiency, ensuring a continued strong relationship between the two companies.
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