John Minnis Estate Agents has been named the recipient of the Property Marketing Campaign of the Year award, recognised for its standout 20th anniversary rebrand and accompanying social media strategy.
The agency operates five offices across Belfast, Donaghadee, Comber, Bangor, and Holywood. The Holywood branch was the first to open when the company launched in 2005, and from those early beginnings it has grown into a respected and well-known name in the property sector.
The firm also highlighted that it is the only estate agency in north Down to be selected by the Guild of Property Professionals, a nationwide network of independent agents.
In its award submission, the company explained:
“In August 2024, we introduced a dedicated in-house marketing team to deliver fresh, creative campaigns across multiple social platforms. Working alongside external specialists, we revitalised our brand identity, upgraded our digital presence, and deepened our community connections—setting a new benchmark for estate agencies in Northern Ireland.”
Director John Minnis and marketing manager Amy Kimber expressed their excitement at receiving the accolade.
“Amy and her team did an incredible job, and I’m delighted for her,” said Mr Minnis.
Kimber added that the rebrand was designed to give the company a bold new look for its 20th year:
“It was a huge team effort—everyone across the business contributed to making the refresh a success.”
Minnis noted the overwhelmingly positive response from clients and the wider community:
“Every company needs to evolve, and this was our glow-up moment. It keeps us relevant, keeps us visible, and the feedback has been fantastic.”
