Created by Christopher Morrow
JCDecaux Ireland announce partnership with Victoria Square
From the 10th February 2014 advertisers will be able to run state of the art advertising campaigns on a premium digital out-of-home network in Belfast’s largest shopping centre. This partnership between JCDecaux and Victoria Square will deliver a significant audience in one of the busiest centres in the city. The contemporary digital screens, which are capable of displaying both static and moving images, are situated in key locations in the shopping centre to ensure that they attract attention with ads that can be changed in real time.
Victoria Square draws clientele from far and wide with a host of high end stores which includes House of Fraser, Reiss, Calvin Klein, Hugo Boss, Superdry and Apple. The 8 screen Odeon Cinema and a number of popular cafes and restaurants also makes Victoria Square a fashionable night-time venue. All of which adds up to a very compelling proposition from an advertisers point of view.
Commenting on the partnership, Joanne Grant, Managing Director JCDecaux Ireland said “Victoria Square is a destination location for shoppers in Belfast and further afield and as such this will be an attractive prospect for clients who want to target an audience in a shopping frame of mind. We are very excited to be starting our digital out-of-home network in such a prestigious location.”
Michelle Jackson, Victoria Square Centre Manager added “Victoria Square are delighted to be joining forces with JCDecaux as our media partner. Dealing with an established organisation with a proven track record was a priority for Victoria Square which meant JCDecaux was the perfect option. ”
Pictured at Victoria Square are Michelle Jackson, Centre Manager – Victoria Square and Joanne Grant, Managing Director – JCDecaux Ireland.
For more information, contact Tony O’Flanagan, tony.o’email@example.com / 00 353 (0) 1 460 9000