Wendy Cooke, General Manager of McBride’s Retail, has over 35 years of experience in the retail industry. Having worked across independent SPAR stores, co-ops, and Henderson Wholesale in various roles—including loss prevention, store cluster management, and business development—Wendy has extensive insight into retail operations. For the past five years, she has been leading McBride’s, a company operating 16 stores, 9 off-sales, 7 post offices, with over 550 staff.
McBride’s required a seamless and efficient solution for their print and marketing materials. With multiple locations to manage, it was crucial to maintain consistent branding across all stores while ensuring timely delivery of promotional materials. In a fast-paced retail environment, working with a print provider that understood their specific needs was essential.
Why Henderson Print?
McBride’s chose Henderson Print for its ability to integrate smoothly with their existing partnerships under the Henderson Wholesale umbrella. Working closely with the Business Development Manager (BDM) and the marketing team at Henderson Wholesale, Wendy and her team found that the service provided by Henderson Print streamlined their operations.
One of the key advantages of using Henderson Print is the familiarity they have with McBride’s brand identity and operational needs. This eliminates the need for back-and-forth communication and allows projects to be completed more efficiently. Henderson Print understands the importance of branding and ensures that every piece of printed material aligns with McBride’s visual identity, from in-store signage to promotional campaigns.
Another significant reason for choosing Henderson Print is the convenience of direct ordering. The ability to place orders through the BDM rather than dealing with multiple suppliers simplifies the entire process. McBride’s can rely on Henderson Print to manage the printing, distribution, and consistency of materials across all their locations, ensuring a smooth workflow and reducing the risk of errors.
The Solution
Henderson Print supports McBride’s by providing a variety of print solutions tailored to their needs. From point-of-sale (POS) materials to branding essentials, the team ensures that each store receives what they need efficiently.
The stores rely on Henderson Print for a wide range of printed materials, including large-format signage, posters, and header boards that create a strong visual impact. Shelf edge labels, wobblers, and vinyls help to highlight promotions and seasonal campaigns, making it easier for customers to navigate the store and take advantage of special offers. Additionally, McBride’s uses printed over-bags and branded packaging, which further reinforces their brand presence and enhances the customer experience. Some over-bags are designed for one-off promotions, while others, due to their robust1 materials, are intended for repeated use throughout the year.
Another key service that Henderson Print provides is custom point-of-sale materials for specific promotions. Whether it’s Valentine’s Day dining offers or new product launches, McBride’s can depend on Henderson Print to deliver high-quality printed items that help drive sales and
engagement. The ability to create bespoke designs ensures that each campaign stands out while maintaining the overall brand consistency.
Henderson Print’s role extends beyond just printing. They also advise McBride’s on the latest print innovations and available materials, helping them to make informed decisions about their marketing strategies. This collaborative approach has strengthened the relationship between the two businesses, making Henderson Print an essential partner in McBride’s retail operations.
Results & Benefits
Partnering with Henderson Print has provided McBride’s with greater efficiency, as all orders are delivered directly to their head office, where they can be distributed across stores. The uniform branding across all locations strengthens their visual identity, creating a cohesive look and feel for customers. The reliability of Henderson Print ensures that McBride’s can focus on retail operations without worrying about print logistics.
Conclusion
For McBride’s, Henderson Print is more than just a print provider—it’s an integral part of their business operations. With a shared understanding of their brand, timely delivery, and a seamless ordering process, Wendy Cooke and her team continue to rely on Henderson Print to support their growing retail network.
“Henderson Print knows what we want and makes it happen,” Wendy concludes. “It just makes sense to work with a partner who understands your business as well as you do.”
