Henderson Group, owners of the SPAR, EUROSPAR and ViVO brands in Northern Ireland is marking a major investment into an all-new festive value campaign, with a commitment of £8 million across promotional pricing, shopper savings and marketing support for over 500 retail stores in Northern Ireland.
This includes a major new festive promotion, 40 Big Deals of Christmas, building on the success of the much-loved and anticipated 12 Deals of Christmas which the retailer and grocer has been running for over a decade, recognising the cost of living pressures for shoppers, which weigh even heavier with additional financial pressures around Christmas.
Group Marketing Director, Desi Derby, says 40 Big Deals of Christmas will bring shoppers even more opportunities to save in the run up to Christmas, delivering high demand products at value prices, while creating even more sales opportunities for retailers.
“Our major Christmas campaigns are designed to help shoppers manage the cost of the festive season, while giving local retailers a strong value-led platform to grow footfall, basket and trolley spend, providing seasonal engagement in the lead up to and during the final quarter of the calendar year.
“12 Deals of Christmas was outperforming the market for the past 10 years, and this year, we’ve sharpened the proposition with 40 Big Deals, from family favourites to every day essentials, giving our retailers a strong opportunity to stand out during their busiest trading period of the year.”
To engage with shoppers even further, Hendersons has teamed up with local comedian and musician, Emer Maguire, to sprinkle some seasonal magic across the campaign through comedic songs, poems and prose and bring 40 Big Deals of Christmas to life.
Desi continued; “Emer brings a distinctive and joyful local voice and spirit to the campaign, and has worked with our brand teams to create original rhymes and jingles, social shorts and creative advertising which will be seen and heard across broadcast channels, plus additional activations to further engage consumers with our brands.”
40 Big Deals will run alongside additional initiatives from September to December to fulfil the brands’ value on your doorstep promise including Tesco Price Match in EUROSPAR and ViVOXTRA stores, SPAR Brand Switch & Save and hundreds of promotions available in-store every week.
The campaign kicks off on Monday (31st August) with four high-value everyday products; Denny Big Value Ham (360g, half price, £2.50), Coleraine Medium Cheddar Cheese (350g save over a third, £2), Coleraine Medium Cheddar Grated (340g, less than half price, £2) and Heinz Baked Beans (415g four-pack, half price, £2).
Throughout the campaign, shoppers can also look out for Big Meal Deals packed with fresh products, family favourites and plenty of vegetables, making it easier to put good-value meals on the table throughout the festive season.
40 Big Deals of Christmas launches across all SPAR, EUROSPAR, ViVO, ViVOXTRA and ViVO Essentials stores in Northern Ireland from 31st August 2026.
For more information on deals, products and pricing, visit spar-ni.co.uk.
