Business news

Has Your Dog Got The WOOF Factor?

Posted By:
NOW Group

3rd Aug 2022

LOAF Pottery – part of Social Enterprise, NOW Group – has launched a search to discover the nation’s next Top Dog. Searching for a dog that has that woof appeal – it’ll be all about wet noses, glossy coats and big personalities.

Entries are now open, and you have until Sunday 21st August to submit your favourite photo of your pooch and a 50-word summary on why your dog deserves the title.

The past year has certainly been the year of the dog, UK households have welcomed 3.5 million new pets into their lives since the start of 2020, bringing the total number of dogs owned in the UK to more than 13 million.

To show their love of dogs, Loaf Pottery has joined forces with local dog food brand, Werewolf Food, to launch the search for Northern Ireland’s Top Dog to celebrate the achievements of dogs and their guardians.

The winning dog will walk away with a professional photo shoot, a collection of handmade Loaf Pottery, including a personalised dog bowl, plus three month’s supply of dog food from competition sponsors, Werewolf Food.

Diane Hill, Director of Business and Organisational Development at Now Group, comments: “The launch of NI’s Next Top Dog is not only a chance to recognise some amazing dogs, but a new opportunity to tell stories that we may never have heard otherwise. Dogs have played such an important part in people’s lives the last few years, providing companionship and a form of protection for our mental and physical health. It brings me great joy that we are providing a springboard to celebrate our dogs and what better way to launch our newest Loaf Pottery dog bowl range than offering a chance to celebrate with our furry best friends.”

Werewolf Food, a subscription-based dog food delivery service in Downpatrick, has come on board as sponsor. Bridgeen Hanlon, co-founder of the business said: “We are delighted to support Loaf Pottery’s inaugural search for NI’s next top dog. As a family, this social enterprise is very close to our hearts, and of course so are dogs, so coming on board as sponsor is a great match for us. The winning dog will win a three-month supply of our delicious and nutritious kibble which will keep their skin and coat in tip top condition and support their growth by providing high-quality nutrients. Supporting dog’s to lead long and happy lives is exactly why we do what we do so we’re looking forward to seeing the pics of happy dogs coming through from owners right across NI over the coming weeks.”

Does your four-legged friend have what it takes to lead the pack and be named NI’s No.1 pooch?

If so, visit @loafpottery on social media and tell us why your dog should be crowned NI’s next top dog in 50 words. Alternatively, you can send an image and your contact details to

NOW Group is a social enterprise that supports people with learning difficulties and autism across Ireland gain qualifications and life/work experience and supports them to move into jobs with a future. All profits from Loaf Pottery are reinvested into the work of the NOW Group, making a real difference to the lives of participants.