Go Click Media Helps Drive €396K in Ticket Sales for Ballymote’s “Win a Camper” Fundraiser Campaign
21st Oct 2025
When Ballymote Community Park’s committee — leading a large-scale, government-backed community project aimed at creating an inclusive sports and recreational hub — needed to raise additional funding to realise their ambitious redevelopment plans, they partnered with Go Click Media to help amplify their campaign and reach a wider audience.
Tasked with transforming a local raffle into a nationwide success story, Go Click Media launched a high-impact Meta Ads campaign that not only captured attention but delivered extraordinary financial results.
Through weekly consultations with the Ballymote Committee Group and a smart influencer-led content strategy, the “Win a New Camper” campaign reached hundreds of thousands across Ireland, the UK, and even the USA. The result? €396,670 in sales from just €49,378.96 spent — achieving an impressive Return on Ad Spend (ROAS) of 8.03.
Objectives
• Boost Awareness: Build national visibility for the “Win a Camper” competition through engaging, shareable content.
• Increase Conversions: Turn engagement into raffle ticket sales with high-performing creatives and clear calls to action.
• Strengthen Community Engagement: Connect with audiences through storytelling, local pride, and influencer credibility.
• Maximise ROI: Deliver a strong Return on Ad Spend through continuous testing and optimisation.
Strategy
Influencer-Driven Content
To bring authenticity and excitement to the campaign, Go Click Media partnered with well-known Irish figures including Brian Colsh, Darragh Keenan, Jarlath Burns, Daniel Davey, and others. Their support created a viral buzz across the Ballymote Community Facebook page — driving huge engagement and expanding reach far beyond the local area.
Weekly Committee Collaboration
Regular strategy sessions with the Ballymote Committee ensured the campaign remained tightly aligned with fundraising goals, responsive to audience feedback, and creatively fresh throughout its run.
Targeted Meta Ads
Go Click Media combined hyper-local targeting with interest-based segmentation, reaching sports fans, travellers, families, and community members. This approach ensured ads appeared only to those most likely to purchase — maximising performance while minimising spend.
Results
Campaign Engagement Highlights
• Reach: 721,477
• Impressions: 6,701,941
• Page Engagements: 1,157,890
• Interactions: 9,458
• Post Reactions: 8,086
• Post Comments: 484
• Post Saves: 333
• Post Shares: 555
• Link Clicks: 79,584
• Facebook Likes: 353
• Instagram Follows: 159
These engagement metrics show the scale of the campaign’s success — with over 6.7 million impressions and 721K+ people reached, the “Win a Camper” campaign generated sustained interest, conversation, and conversions across both Facebook and Instagram.
Spend / Return
• Total Ad Spend: €49,378.96
• Total Sales: €396,670
• Overall ROAS: 8.03
With just under €50K in Meta Ads spend, the campaign achieved a Return on Ad Spend of 8.03, converting creative reach and engagement into a remarkable €396K in ticket sales. This performance demonstrates Go Click Media’s ability to balance scale with efficiency — turning data, storytelling, and targeting precision into tangible financial results.
Conclusion
The “Win a Camper” campaign for Ballymote Community Park stands as a prime example of Go Click Media’s ability to blend data-driven advertising with authentic community engagement. Trusted by a major government-backed initiative, Go Click Media helped Ballymote transform a local fundraiser into a national success story.
By combining influencer partnerships, precise Meta Ads targeting, and close collaboration with the Ballymote Committee, the campaign didn’t just raise money — it built excitement, strengthened community spirit, and set a new benchmark for results-driven social advertising in Ireland.
With €49K invested generating €396K in returns, Go Click Media once again proved that smart strategy and creative execution can turn vision into measurable success.
