Leading Northern Irish Full Fibre broadband organisation, Fibrus, has announced the appointment of two new Managing Directors as it reorganises the business in preparation for future growth.
The new appointments and leadership structure follows a strategic decision to reorganise Fibrus Group into three distinct businesses: Fibrus Broadband, Hyperfast Networks, and Viberoptix, all which sit within Fibrus Group.
The new operating model is designed to set the group up for success in a fast-moving environment and to enable future growth and expansion. It offers the flexibility to grow each business, while following a coordinated strategy to respond quickly to shifts in the market and capitalise on new opportunities.
This comes of the back of a record-breaking year that saw the company increase its customer base by 143%, reach its 100,000-customer milestone and pass 400k premises as a result of its ambitious network build in Northern Ireland and Cumbria. Just last week, Fibrus announced it had signed an extension to its Project Gigabit contract in England, providing 60% more premises in Cumbria with access to Full Fibre broadband under the project.
Previously Director of Sales and Marketing, Keava McHugh, will step into the role of Managing Director of Fibrus Group’s retail brand, Fibrus Broadband. In this role, Keava will continue overseeing the Fibrus brand, which she has led from its start-up phase to a trusted household name in Northern Ireland.
With extensive strategic marketing and commercial experience with established and challenger telecoms brands, Keava will shape and lead initiatives to deliver sustainable customer growth, scale the company’s retail operation, and provide top-tier service to its growing customer base.
Keava said: “Our customer base has grown significantly, and every year, our momentum strengthens. I’m proud to lead this effort, building on the exceptional strides we’ve already made as we continue to expand our presence in key markets.”
“Our focus remains on delivering sustainable growth while keeping our customers at the heart of everything we do. It’s all about creating lasting value and reliability for them, and that’s what fuels our continued success.”
Keava McHugh
Jenny Lennon will take the reins of Hyperfast Networks, responsible for the operation and maintenance of the growing network in NI & GB, developing the wholesale proposition, and managing the delivery of government funded projects.
Jenny is uniquely positioned to lead the business, having delivered transformative digital infrastructure projects at other major telecoms brands and playing a key role in Northern Ireland’s digital evolution for over two decades. At Fibrus, she has been instrumental in the success of our FTTP roll out including the delivery of one of the most significant digital infrastructure projects in NI, Project Stratum.
Jenny said: “I’m delighted to be leading Hyperfast Networks as we continue to grow, innovate and leave a lasting mark on the digital infrastructure in NI and Northern England.”
“With our sights set on expanding our network, we’re excited about the future – delivering projects successfully, forging new partnerships, and expanding our offerings to better serve our communities and customers.”
Jenny Lennon
Colin Hutchinson, Managing Director at Fibrus Group, commented: “Jenny and Keava know the business inside out and have been integral to the Fibrus journey, bringing experience, perspectives, and unstoppable energy that has been instrumental to our success story so far.
“As Fibrus steps into this new era, freshly crowned as the fastest-growing tech company in Northern Ireland and second fastest on the Island of Ireland, we’re proud to be leading the charge for innovation, championing customers, bridging the digital divide, and connecting communities”
The two new roles will join the Senior Leadership team which includes founders Dominic Kearns, CEO, and Conal Henry, Chair, as well as Conor Harrison, Chair at Viberoptix, Shane Haslem, COO, Linda McMillan, CPO and Colin Hutchinson as Group MD and CFO.
