Favourit Celebrates 110 Years of Flavour with Bold New Website Launch Just in Time for BBQ Season

The Island of Ireland’s oldest herbs and spices supplier marks milestone anniversary with digital transformation and seasonal product showcase

Belfast, Northern Ireland – June 16, 2025 – Favourit, the Island of Ireland’s oldest supplier of herbs, spices, and seasonings, proudly celebrates 110 years of culinary excellence with the launch of a comprehensive new website that perfectly times with the arrival of BBQ season across the island of Ireland.

Since 1915, Favourit has been the trusted name behind countless memorable meals, bringing authentic global flavours to Irish kitchens from their Belfast production facility. This remarkable milestone positions the company as a true pioneer in the culinary landscape, having weathered world wars, economic changes, and evolving food trends while consistently delivering quality products that enhance every dish.

A Century of Heritage Meets Modern Innovation

The newly launched website at favouritfood.com represents a significant digital transformation for the heritage brand, offering customers an intuitive, user-friendly platform that celebrates both the company’s storied past and its innovative future. The fresh digital hub provides easy access to Favourit’s complete product range, from essential pantry staples to adventurous innovative blends, all showcased with rich content and recipe inspiration designed to spark culinary creativity year-round.

“Reaching 110 years in business is an extraordinary achievement that reflects our unwavering commitment to quality and our customers’ trust in our products,” said Karla McAviney, Marketing Manager, Favourit.”Our new website is more than just a digital upgrade – it’s a celebration of our heritage and a platform for inspiring the next generation of great cooking experiences.”

Fire Up the Flavour for BBQ Season

As grills begin to sizzle across Ireland, Favourit’s timing couldn’t be more perfect. The new website prominently features the company’s bold BBQ-ready range, specifically curated to elevate summer cooking from ordinary to extraordinary. Home cooks and professional chefs alike can now easily discover seasonal heroes that transform any barbecue into a flavour-packed experience.

Leading the charge is Favourit’s signature BBQ Seasoning, a smoky and punchy blend that delivers classic grilling perfection to everything from steaks to vegetables. The versatile Cajun Seasoning brings fiery excitement to chicken, seafood, and grilled vegetables, while Garlic Granules serve as the essential foundation for marinades and dry rubs that penetrate deep into meats and vegetables.

Perhaps most exciting for BBQ enthusiasts is Favourit’s Smoked Paprika, which adds rich, warm depth that perfectly complements burgers, wings, and grilled vegetables. This premium spice transforms ordinary barbecue fare into restaurant-quality dishes that impress family and friends alike.

The new website showcases these seasonal stars with detailed product information, suggested uses, and upcoming recipe content specifically developed for BBQ season. Customers can expect to see creative summer recipes and grilling guides launched in the coming weeks, providing inspiration for making the most of Ireland’s outdoor cooking season.

From Belfast to Barbecues Everywhere

Favourit’s Belfast production facility has been the heart of the operation for over a century, where local craftsmanship meets authentic global flavours. This unique combination of Irish production values and international culinary expertise has enabled Favourit to build an unparalleled reputation for quality and consistency.

The company’s commitment to Belfast manufacturing supports local employment while ensuring complete quality control over every product that bears the Favourit name. This local production approach, combined with carefully sourced ingredients from around the world, creates products that meet the highest standards while remaining accessible to everyday cooks.

The new website’s content strategy champions creative summer dishes while staying true to Favourit’s heritage of quality sourcing and trusted production methods. This approach resonates with customers who value both innovation and reliability in their culinary adventures.

A Year of Remarkable Impact and Innovation

Beyond celebrating their anniversary and launching their new digital presence, Favourit has demonstrated significant commitment to culinary education and community development throughout the past year. The company launched the prestigious Favourit Bursary at Ulster University, awarding £2,000 to outstanding culinary students who show exceptional promise in their field.

This educational initiative reflects Favourit’s deep investment in nurturing the next generation of culinary talent. The company has embedded itself into culinary education through comprehensive curriculum partnerships that provide students with practical experience using professional-grade seasonings and spices.

Favourit’s community engagement extends beyond academia through high-profile sponsorship of Ireland’s Next Top Chef, supporting emerging culinary talent at the professional level. Additionally, the company’s collaboration with Belfast Cookery School provides hands-on learning opportunities for aspiring home cooks and professional chefs alike.

These initiatives demonstrate Favourit’s understanding that great flavour begins with great education and that investing in culinary talent benefits the entire food industry ecosystem.

Embracing a Digital-First Future

The redesigned website represents Favourit’s commitment to meeting customers where they are in today’s digital-first world. The platform showcases the complete product range with enhanced functionality, making it easier than ever for customers to discover new flavours and find inspiration for their cooking adventures.

Rich content hubs will drive year-round inspiration, beginning with comprehensive BBQ season coverage that includes recipes, technique guides, and product recommendations. This content strategy positions Favourit not just as a supplier, but as a trusted culinary partner that helps customers achieve their cooking goals.

The website’s user-friendly design ensures that whether customers are searching for a specific product, exploring new flavour combinations, or seeking recipe inspiration, they can easily find what they need. This accessibility reflects Favourit’s commitment to serving everyone from novice home cooks to experienced culinary professionals.

Looking Ahead

As Favourit celebrates 110 years of excellence, the new website launch marks the beginning of an exciting new chapter. The company’s combination of heritage expertise, quality products, community investment, and digital innovation positions them perfectly for continued growth and success.

With BBQ season upon us and exciting new content coming soon, there has never been a better time to discover what Favourit can bring to your kitchen and your table.

About Favourit

Established in 1915, Favourit is the island of Ireland’s oldest supplier of herbs, spices, and seasonings. Based in Belfast, Northern Ireland, the company has spent over a century combining local craftsmanship with authentic global flavours to create products that enhance every meal. For more information, visit favouritfood.com.

Media Contact: info@favouritfood.com